Social purpose and value creation
The business returns of social impact
Do socially-beneficial investments—in environmental sustainability, ethical labor practices, empowerment of disadvantaged groups, health and welfare of communities, and the like— actually generate material business returns for companies? Few people would disagree that companies ought to behave in a socially responsible manner. But does it make sense for companies to go beyond the basic motions of being “good corporate citizens” because in the long run, it’s just good business?