Customer-centric digital transformation
Making customer success integral to the new organization
How can an organization keep customers at the center of a digital transformation effort? One path: developing a proactive customer success capability.
Measuring and managing marketing effectiveness
Determining marketing return on investment
Marketing leaders are used to the pressure of working under the spotlight. But as organizations intensify their focus on marketing accountability, there can be a greater need for robust methods to demonstrate the function’s contribution to the business.