Deloitte Digital

In an increasingly competitive marketplace, where customers and clients have a greater range of choice than ever, companies need to evolve to stay in the game. They need to quickly adapt their services offering before they are disrupted.

Our teams of dedicated researchers, analysts, and consultants work with you to develop meaningful insights that assist you to differentiate from competition. Deloitte Digital offers a wide range of market research services to help you understand your opportunities in the marketplace, including who your audience is (e.g. customers, providers), what their needs are, and how they respond to your brand across all touchpoints (e.g. branches, digital, omnichannel interactions).

In a fast-evolving digital world, companies need insights to understand where they are now and where they want to go. These insights can be derived from a large amounts of data related to the companies’ customers, their market and their competitors. Deriving insight will enable your company to leverage on data to better orientate decisions and strategy.

We assist you on gathering, collecting, structuring and analysing data in order to identify competitive advantages and disadvantages, possible risks, threats, opportunities, and successes affecting your business compare to your competitors. We help you on exploring your and potential customers in order to segment it to drive a better understanding of them and needs in the market that are not being fulfilled.

Our breadth and depth of industry and market knowledge allow us to work with you on actionable data driven findings that help you grow your business.

In the age of the tech savvy, empowered consumers and the disruptive force of the digital era, it has become critical to find a way to simultaneously solidify your core business and move into new ventures and opportunities.

On the other hand you will need to stay on top of disruptive competitors, coming up more and more in the form of rapidly growing, venture-capital backed start-ups. Innovation became an essential competitiveness lever and allows your company to:

• Increase your business value
• Strengthen your corporate image
• Foresee change and carry on
• Use your hidden potential Innovation is your way to head off your competitors and conquer new markets.

Our breadth and depth of industry knowledge helps you stay at the top of the digital disruptive innovation processes, focusing on your core business and be the pioneer in your market. We do not help you to achieve top innovation just once, but in a consistent and continuous way aiming to build and enhance your digital products and services.

Digital innovation is at the heart of the successful company of tomorrow. But innovation always comes with a certain level of risk. Innovation has to be a carefully thought through by asking and responding to the right questions: Why? How? What?

Deloitte Digital works with you into these processes, to challenge assumptions, determine your market or business issues leading to innovation and succeed in taking end-to-end innovation from vision to reality. Within the information and innovation tsunami, we will support you in analysing market potential and in identifiying future business opportunities and relevant technologies.

We'll help you develop your own signature capabilities, systems, and structures specific to your enterprise through ideation, creative strategy, innovation process, and design development.

Massive digitization of the society has created and amplified virtuous cycles of value that reshape industries, companies, and brands. Through digital, companies have the ability to take advantage of new opportunities, but should also understand the threats on their current business model. But, it is not enough to be present in the digital ecosystem with some new App for ensuring success and customer adoption. Succeed in developping your activities in this environment is not a straight forward task that only requires financial effort and a given level of investment. In a world where change is rapid and sometimes unexpected, leaders need to be nimble and decisive when determining their Digital strategy.

Deloitte Digital is able to use cutting-edge approaches embedded with deep industry expertise, working with you to resolve critical choices, and drive enterprise value around growth, brand, customer experience, customer platform, product and solution, pricing and profitability for a successful business in the global digital economy.

Your digital strategy will define where you will go in the digital ecosystem according to your global strategy. It should not be left to chance or inspiration from the competition and has to be well thought and wisely designed.

Our breadth and depth of industry and market knowledge helps you define your digital positioning, which allows you to differentiate your company from your competitors and to make your products and services being adopted by your customers. We work with you to define how achieve this positioning in defining the most accurate digital tools according to your objectives and futur end-users needs. We assist you on the planning of your digital positioning and in defining the capabilities and financial needs involved.

Deloitte Digital supports you to define the optimal strategy and the best way to implement it given your digital maturity level in order to meet your objectives and turn your organisation into a digitally enabled one.

The evolution of technology has revolutionized the relationship between the companies and their customers. They have multiplicated the contact touchpoints, which can complexify the analysis of this new massive customer data, resulting into inconsistent customers’ journey. In an ultra-competitive marketplace, customers and clients have a greater range of choice supported by a large set of available information than ever, which position themselves as the ones who decide. Growing competition and customer power has eroded traditional product-based advantages, forcing companies to shift to a new battlefield: Customer Experience.

Deloitte Digital uses the technology of tomorrow in order to help you engage each of your audiences with data-driven messages and experiences that span across channels, delivering a consistent omnichannel experience. Because our services are designed to cover the spectrum from strategy to the enablement of related operations, we're able to help you create the experiences, relationships, insights, and delivery what you need to be effective.

Creating experiences requires integrating the entire business to demonstrate value at each and every customer touchpoint.

We assist you in better understanding of your customers, their needs and their expectations in order to move from listening, learning and responding, towards predicting and seeding customer reactions and behaviors. Knowledge about them allows us to redesign your customers’ journey with your brand, in order to create a positive impact on their perception. We work with you to create an optimal experience on each of your contact touchpoints, design digital experiences that combine art and technology to mobilize your audience, make it easier for your customers to do business with you, increase adoption rates through UI/UX enhancements and amplify your customer engagement capabilities by acquiring key market insights.

We are all customers and we have all perceptions about several brands or products. These perceptions affect the way we consume. The way we see these brands or products depends on their brands image. A positive view of your brand or your products will show a tendance to increase your activities. Your brand image is your calling card in the marketplace, and shouldn’t be left to chance. How customers interact with it shapes their impressions of you. It have to be define by you, your markets, your value, and what you want to reflect.

Our breadth and depth of industry and market knowledge helps you define your strong brand image, which allows you to be differentiated to your competitors, create a notable reputation and favor your fame. We work with you to continuously amplify your brand.

Your brand image has to be constantly and consistently worked in order to hold customers’ attention, knowing that every details can affect the way they see you.

We assist you to work on your corporate identity, turn you into key stakeholders in your market, and establish long-lasting relationships with your customers are main elements to create your strong brand image.

Deloitte Digital works closely with you to define your brand value, identify key touchpoints, plan how to broadcast your brand promise, and help align your organization to deliver the best possible experience for your customers.

With less time, tighter budgets, and fewer people, it seems the only thing that is abundant for companies is piles of demographic, transaction, and preference data. Leveraging various analytics capabilities and tools, Deloitte Digital can help you tame the Big Data avalanche to extract meaningful information to make better decisions. We can:

• Help you create strategies for attracting, engaging, and retaining profitable customers
• Tell you why certain products are less profitable than other and what to do about this
• Forecast which customer purchasing patterns can be expected in the future and optimize your product mix
• Recover the hidden value due to price erosion and optimize your pricing strategies

The ability to handle the data in a smart way can put you way ahead of the competition and have a significant positive impact on the bottom line. Deloitte Digital is here to help you do it.

Deloitte Digital leverages the capabilities of descriptive, predictive and prescriptive analytics to answer the most challenging questions of our clients. We use the brains of our analytics experts, employ sophisticated techniques and algorithms, and repose on the most innovative tools to change the game for our customers.

Nowadays, connectivity, distribution and social channels are tranforming constantly the way we learn about brands, buy products and services, ask for help, seek support, express feelings and more. Provide the best-in-class customer experience should be your main objective where it is easy for a customer to move from one brand to another, so your client-facing plateforms have to be customer-centric. In that context, the selection and the implementation of the appropriate client-facing platforms is essential, stand-alone, integrated and/or interconnected with customer experience management to provide customized answers fitting customer needs.

Keep its customers and increase retention rates by delighting customers in the channel they choose is a key differentiator to offer them a customer experience in line with what they expect and more, it also gives you a 360-degree view of your customers and their navigating behaviors within your platforms. It let you publish and share personalized content, improve conversation rates by targeting the most engaged channels and getting one-to-one exchange.

Deloitte Digital can help you handle the complexity with integrated “one-stop shop” digital services. Our digital application development and maintenance services specialists and methods bring technical, functional, and design skills to help you effectively leverage today’s digital platforms, with a result as satisfied customers and an omichannel presence.

No matter the project you are doing or planning to do, deliver platforms means to be in line with the end user’s needs and technology environment. To be the most efficient, your digital environment has to be carefully thought, we will support you in thinking a solution which fits as close as possible to your needs.
We help you by working closely and wisely to bundle technologies such as customer centric, digitalized content management, commerce engine, social footprint and more with business and technical capabilities.
Transforming the delivery platform is not an easy decision to take regarding the IT architectiure, application landscape, multisystem interconnection with data & transactional exchanges in real time. This is why Deloitte works with you to invent the drivers of tranforming your business channels for the future in a first hand, your requirements and the features that could support your forecasted revenue growth, improve your business, process and technology in a second hand. We will define what will be your future delivery platforms with a user centric approach, simplified technology landscape and then develop your own systems based on your expectations.

Having the right organization structure is a key differentiator in driving digital transformation with speed and agility. This involves creating the right Executive role (e.g. Chief Digital Officer) developing digital capabilities and defining how these capabilities interact with the rest of the organization. To achieve this purpose, leaders should be equipped to drive the transition from non-digital to digital (or part-digital), as well as to effectively lead the resulting digital organisation.

At the same time, companies must adapt to create an environment that continuously attracts and engages digital talent. Sourcing, developing and retaining talent is a significant challenge that can hinder the success of digital strategies. The best digital talent, at all levels, is in short supply and high demand. This impacts organisations from small start-ups to multinational corporations.

The Digital landscape presents specific challenges that require a unique approach to Human Capital. By leveraging our knowledge in this area, we are capable of offering solutions that can help you develop the organisation, leadership and talent that are part of your digital vision.
Our approach may involve end-to-end organisation rewiring to support overall digital transformation, selecting the operating model and organisational structure that most effectively address your business priorities and level of digital organization maturity.
We put employee experience at the heart of the organisation’s agenda, and using digital tools and techniques to improve that experience, increase employee engagement and productivity and drive business performance. We to use our digital employee framework and journey mapping to better understand the employee experience, and the capabilities and tools required to transform that experience.

The cyberthreat landscape continues to evolve, with increasingly determined and sophisticated attackers. While today’s fast-paced technology innovation powers new strategic initiatives, it can also open new doors for cyber criminals. They target financial assets and personal data, as well as intellectual property and critical infrastructure. Because you can’t prevent all cyber incidents, organizations need to be:

• Secure, in establishing and continually maintaining foundational security capabilities by enhancing risk-prioritized controls to protect against known and emerging threats,
• Vigilant, in detecting violations and anomalies through better situational awareness both externally and across your environment,
• Resilient, in enhancing the ability to handle critical incidents, quickly return to normal operations, repair damage to the business and brand.

Deloitte Digital assesses realistically your organization’s changing risk profile and helps you to determine what levels and types of cyber risk are acceptable. Through the lens of what’s most important to your organization, we allow you to invest in cost-justified security controls to protect your most important assets, while also gaining more insight into threats and responding more effectively to reduce their impact.

Deloitte Digital provides a broad range of cyber security services to respond to a fast-paced and ever-changing environment. The goal is to minimize Cyber risks by being secure, vigilant and resilient while bringing cyber security under explicit management control by the mean of a sound Cyber strategy and governance.

Our security services and solutions aim at assisting and supporting organizations all along the cyber security program and to address a wide range of security requirements, using proven methodologies to assess, design and implement programs and solutions around cyber strategy, policies and procedures, governance, security architecture, IT infrastructure and software security, data protection, threat and vulnerability management, etc.

Our end to end solution, from strategic vision to tactical execution, helps you get ahead of cyber risk so your business can keep moving forward.