Salesforce Marketing Automation

To put it simply, marketing automation consists of a customisable customer communication tools, based on collated data, to optimise marketing processes. According to "State of Marketing Report 2017”, marketing leaders today say 34 percent of their budget is spent on channels they didn’t know existed five years ago - and they expect that to reach 40 percent by 2019.

Marketing is undergoing an AI (artificial intelligence) revolution. The marketers surveyed anticipate their AI use will grow more than 50 percent over the next two years, helping them deliver more targeted campaigns, smarter personalisation and higher ROI.

It clear to see that access to marketing automation solutions is a must for marketeers that want to stay ahead of curve. Salesforce Marketing Cloud is a digital marketing platform that makes it possible to communicate with customers across digital channels.