Salesforce Marketing Cloud

What is Marketing Cloud?

The marketing cloud provides you with one of the world’s most powerful digital marketing platforms that makes it possible to communicate with customers across digital channels. The marketers in your organisation can use it to manage customer journey, email, mobile, social media, web personalisation, content creation, content management and data analytics.

Marketers using the platform are able to:

• build a single customer view
• automate the customer journey in real time
• get in touch with customers through personalised content in each channel and device being used. 

Salesforce Marketing Cloud allows management of demographic and behavioural data which is gathered in the application and also supports adding data from external systems, such as eCommerce, CRM and ERP.

Who is Salesforce Marketing Cloud designed for?

The Salesforce Marketing Cloud platform is geared towards B2C companies. Used by large organisationas and small businesses alike, flexible models can be adjusted to the needs of companies that are only beginning to automate their marketing processes. Customers may start by using a basic marketing module (such as email) and add other digital channels or automated modules over time.

What digital channels are covered by Salesforce Marketing Cloud?

The Salesforce Marketing Cloud allows control over every touch point in the interaction between the brand and customers.  Email, social media, mobile (SMS & push notifications) and web are the main channels used.

What else does it offer?

Predictive Intelligence - a module designed for companies that is based on the website behaviour patterns of anonymous visitors to dynamically display product recommendations and advertisements. This can also be used as an ideal solution for email to web journey.

Journey Builder - definitely one of the key functionalities offered by the SFMC platform. Its simple drag-n-drop interface allows the marketer to build marketing communication programs at each stage of the customer life cycle. Automatic segmentation of the data gathered on the platform, possibility to send e-mail communications, text messages and 'push' application notifications and real-time performance - all these factors create a unique customer brand experience.

Social Studio - an application used for social media management. This platform is continuously being developed by Salesforce.com technical teams, mainly on the basis of the feedback from customers whose share in creating new functionalities is substantial. Its three main modules: Listen, Publish & Engage make it possible to:

• monitor social media in 26 languages;
• publish content (using Twitter, LinkedIn, Facebook, Instagram, Google+ and Pinterest);
• manage a wide network of brand team/marketing teams; and
• interact with customers using their social channels.

The unique combination of Social Studio and Salesforce Service Cloud gives companies an opportunity to provide services to the customer through social media. Posts, private messages and comments may also be redirected to the customer service department. The two applications cooperate as the Social Customer Service.

About Salesforce

Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. It offers cloud-based applications for sales, service and marketing for small, midsize and enterprise organisations, with a focus on sales and support. It brings together all your customer information in a single, integrated platform that enables you to build a customer-centred business from marketing right through to sales, customer service and business analysis. This gives you more complete understanding of your customers to drive your business’s success.