Country Managing Partner

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Alexandru Reff takes over from Ahmed Hassan as Country Managing Partner for Deloitte Romania

Alexandru Reff has been appointed Country Managing Partner Deloitte Romania and Moldova, effective June 1st, 2017. He will succeed Ahmed Hassan, who takes on a regional leadership position.

Alexandru Reff is an attorney at law, founder of Reff & Associates, the law firm representing Deloitte Legal in Romania. He started his career in Deloitte in 1997 and served in various executive roles, including Tax and Legal Partner in Charge for a period of four years. A recognized expert in M&A and real estate, Alex is appreciated for his collaborative leadership and building long-term client partnerships.

„I am excited to assume the leadership of the firm where I started my career. I look forward to continuing our journey to become an exceptional firm, driven by purpose, outstanding in the careers we offer and the contribution we make to business and society,” said Alexandru Reff on the appointment.

“25 years into our presence in Romania, Deloitte is a large, diverse team of outstanding professionals who serve with passion and distinction many of the greatest companies in our market. One of my main goals is to ensure that ours is a firm where everyone finds meaning in supporting clients and colleagues excel.”

Ahmed Hassan added: „I am sure that, under Alex’s leadership the firm will continue to build on the strong position it currently holds. He is a talented and energetic professional who will lead Deloitte with passion and integrity.”

Ahmed Hassan will take on new regional responsibilities within Deloitte, as Central Europe Risk Leader and member of the Regional Executive Committee. He joined Deloitte Romania in year 2000 and is a highly respected professional, with more than 20 years’ expertise in financial advisory and audit. He played a central role in Deloitte’s growth in Romania, and served as the Country Managing Partner since 2011. He has previously held leadership positions such as Partner in Charge of Audit and Risk Services for Balkans and Chairman of the Board of Director for Deloitte Central Europe.

During his mandate, Deloitte has seen a revenue increase from 22 million EUR year to more than 35 million EUR, almost 60% growth in six years. The firm’s current leadership team is represented by 17 Partners and 35 senior executives, while the firm’s headcount doubled to almost 700 people and the service portfolio expanded.

Reff & Associates will be led by Andrei Burz-Pînzaru, Partner, heading the firm’s banking and securities practice, while Alex Reff continues to support clients in M&A and real estate Andrei is an attorney at law with 20 years of multidisciplinary advisory experience in Banking, Capital Markets and M&A. He joined Deloitte in 2002 and is recognized as a leading lawyer by prestigious international directories.

Andrei Burz-Pînzaru said: „I look forward to building on the success of Reff & Associates going into its second decade. As the legal profession changes, we aspire to be one step ahead in our ability to address our clients’ new demands, which require a multi-disciplinary, business minded approach.”

Reff & Associates is one of the leading business law firms in Romania with an executive team of 6 Partners and more than 60 lawyers.


Claudia Covaci
PR Manager
Deloitte Romania
Tel: +40 21 20 75 303

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