Leading with trust as a family enterprise - a global perspective

Family businesses often have a competitive advantage of deep trust with their stakeholders. How has COVID-19 affected these relationships and how can these companies respond? In many aspects, many family business leaders are already leading with trust, moving swiftly to protect the safety of their workers and customers, resetting their business priorities and supporting the societies in which they operate through donations of time, energy and resources. Certainly, there is still opportunity to do more. Considering many family businesses are looking to thrive as they cope with the realities of the COVID-19 pandemic, find out more about the four imperative areas where leaders can build trust.