Customer intelligence / analytics
Enhances the customer life cycle, sales and pricing processes and overall customer experience
Leverage existing data by organizing it in datasets and models to analyze history, predict future events and optimize actions.
- Implement data quality governance in all data production and processing stages.
- Use reporting tools and specialized analytical applications for improved customer acquisition, customer service, relationship development and customer retention
Key benefit for the customer:
- Grow and protect revenues through deep understanding of the customer, product and channel