Technology, media, and telecom get smarter

No, not every new cognitive technology will transform your business.

But some AI-based applications offer real benefits to business leaders. How to find value in all the tech? First, you need to understand how cognitive computing works—and how it can augment business processes.

How can cognitive technologies make companies more effective and efficient:

• Transforming how work gets done. Robotic and cognitive automation (R&CA) has much in common with its blue-collar cousin in the factory. But instead of using computer-controlled devices to assemble disparate parts into, say, an automobile, AI-based automation works with information, gathering bits of data from multiple sources and assembling them into, say, an invoice.
• Transforming how decisions get made. Cognitive insights technology offers a suite of tools that allows companies to not only manage the torrent of information they collect every day—from the field, business reporting tools, supply chains, social media, IoT sensors, and elsewhere—but also to use that information to generate real-time insights aimed at creating business value.
• Transforming interactions. With cognitive engagement technology, computers handle customer support functions traditionally routed to call centers, often but not always in text-based interactions. This allows companies to deliver uniform, high-quality customer support at scale.