Consumption in Russia − 2019

Case studies

Consumption in Russia − 2019

Consumer activity dynamics amid falling real household incomes

We are pleased to present the results of our first comprehensive study of consumption in Russia.

The changing consumption landscape in Russia prompted us to launch the first comprehensive research study on consumer activity in Russia. In our study we took a detailed look at how purchases are made across different product categories, and analyzed the attitudes of Russian respondents to legal initiatives that have an important impact on the retail market. We also identified the extent of Russian consumers’ concerns about the ethical treatment of animals and the level of support for a green economy.

We expect that our findings will be useful for businesses that are developing strategies to serve their current and prospective customers.

We scrutinized the consumer activity across the following product categories:

  • Food
  • Cosmetics and perfumes
  • Alcoholic beverages
  • Catering
  • Clothing and footwear
  • Consumer electronics and home appliances
  • Baby and children’s products
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