Global Mobile Consumer Survey 2015

Analysis

Global Mobile Consumer Survey 2015

We are delighted to announce the fourth issue of the Mobile Consumer Survey for Russia. It is part of an international online survey rolled out by Deloitte across 31 countries in June–August 2015. We have surveyed 49,500 urban consumers aged 18–75, including 2,000 Russians.

Nowadays no one is surprised by the fact that mobile communication has become an irreplaceable service for most of us, while modern mobile phones of any price have embodied features of other gadgets and became our daily essentials. Over the past two years, smartphone penetration in Russia have almost doubled thus reaching the level of developed countries. The evolving functionality of devices impacts consumer behavior and opens new communication channels for all those in the loop.

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Base: All adults aged 18–75

2, 3, 5, 8, 9 Base: All adults aged 18–75 who use a phone or smartphone

4 Base: All adults aged 18–75 who use a smartphone

6 Base: All adults aged 18–24 who use a phone or smartphone

Base: All adults aged 18–75 who have not used their phone for in-store payment

References

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