People

Kirill Balashov

Customer and Marketing Lead for Deloitte CIS

Senior Manager, Consulting

Kirill Balashov

5 Lesnaya St.

Moscow

Russia

125047

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Kirill is a Senior Manager in the Consulting Department and the Customer and Marketing Lead for Deloitte CIS. He has over 17 years of experience in CRM, marketing, customer analytics and e-commerce in industries such as retail, consumer goods, distribution, services, automotive manufacturing, finance, corporate sales, IT and telecommunications.

Kirill has led a wide range of major projects: from developing and supporting CRM and marketing strategies, to designing and describing commercial operating models. He has developed and integrated IT systems to automate commercial business functions and has spearheaded change management engagements.

Kirill has successfully delivered major CRM system integration projects, and has designed and launched loyalty, customer analytics and personalised marketing programmes using platforms such as Oracle (Siebel), SAS, Microsoft, Dynamics CRM, Unica, Loymax, 1C/Bitrix and others.