Customer

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Customer

We help clients create and drive transformational change in customer, marketing and pricing strategies and capabilities that drive business growth, forge profitable consumer and customer relationships, and drive competitive advantage.

Monitor Deloitte’s Customer practice helps organizations create and drive transformational change from the perspective of the customer – to drive organic growth, to deliver valued customer experiences, to improve margins and profitability, and ultimately, to transform how companies do marketing. For each of these platforms we enable organizations from strategy through to execution and then how they measure and adapt for continuous advantage.

We regularly work with marketing, brand, or strategy executives who have a mandate for achieving long-term initiatives while pressured to demonstrate impact and return in the near term. We help them design and deliver customer insight-anchored change and growth in their enterprises.

Our Customer Operations practice helps organizations develop, implement, and operationalize multichannel customer interaction capabilities for both external and internal customer-facing operations. We assist with operational assessment, operating model design; omni-channel effectiveness, technology enablement, sourcing strategy, and transformation roadmap development and execution.

Our Pricing practice helps organizations address the spectrum of commercial pricing strategies, processes, and capabilities to align them with business, marketing, customer segmentation, and channel strategies.

Transform experiences

The marketplace has changed significantly during the last decade and so have consumer expectations and demands.

The winners of tomorrow have the end consumer as the center of their attention when designing business models – whether it is based on building new ones or restructuring existing value propositions.

The path to digital-first marketing

Many global marketing organizations aspire to lead with digital but are stymied by complexity when attempting to make the vision a reality. Max Cuellar, senior vice president of marketing strategy, analytics, and operations at Hewlett Packard Enterprise, and Frances Yu, global lead for digital strategy at Deloitte Consulting LLP, offer their perspectives on simplifying the marketing function.

Serving up a great restaurant customer experience

Winning in today’s guest-first environment starts with a solid restaurant customer experience strategy. Explore five considerations for restaurants as they create memorable guest experiences that yield guest loyalty.

The CMO's role in defining strategy

CMOs increasingly make critical strategy decisions that go far beyond promotional campaigns and branding, helping to drive competitive differentiation, topline growth, and other business objectives.

Rewired Customer: Ready. Set. Change. Repeat

How can companies shape and sense consumers’ rapidly evolving modes of engagement—with retailers and with each other—to support future growth?

Deloitte Chief Marketing Officer site

Connecting marketing leaders to the latest trends and valuable insights.

Meet our leader

Nicolai Hesdorf

Nicolai Hesdorf

Partner & Nordic Lead Monitor Deloitte

Nicolai is the Nordic Leader for Monitor Deloitte where he focuses on advising clients across Financial Services, Products industries and technology on core issues around Corporate strategy, growth an... Mer