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Customer & Applied Design

Whether your go-to-market team is digitally fluent, or just beginning to make sense of the digital universe, our specialists can help you navigate a profitable path through new digital customer business models, offerings your customers will love, new digital experiences, and transformational end-to-end digital strategies.

Ask yourself: What does it mean to be a customer? Our answer would be: To be a customer means to be human.

The Human Experience approach to the customer experience can transform the way you perceive and interact with customers in every touch point through the moments of that experience. All the moments added up is your experience - we help amplify your brand by bringing more moments into your experience, reflected in new and innovative offerings – do that and you can take your business into a thriving future.

Think of it as adding emotional intelligence to the data-driven insights that inform your customer strategies. Just as digital technology has opened the door to connect with customers as individuals, Deloitte Digital can help you enhance those personal connections with human-centered products, services, and experiences that engage and excite your customers, in all the ways they like - on-screen, voice, virtual and in person.

We will work with you to best use data, design, and creative assets, combining ethnographic insights with agile methodologies to envision, create, test and scale new offerings.

Even if your business is still finding its way in the digital world, our teams can help you navigate a profitable path forward through customer understanding, new business models, incredible offerings your customers will crave, state-of-the-art experiences, and transformational, end-to-end digital strategies.

Explore additional resources

Millennials and beyond

Does a focus on millennials potentially masks the importance of other generations? Read what the research tells us.

A new age of digital storytelling

As technology often blurs the line between storyteller and listener, learn how can marketers use digital reality to their advantage.

Key contact

Fredrik Oscarson

Fredrik Oscarson

Partner | Consulting/Mobiento

Fredrik is a partner within Consulting/Mobiento at Deloitte. Mobiento is a Deloitte Business that designs and builds digital products and services. Fredrik has 15 years of experience from digital advi... Mer