Which consumer trends and disruptive technologies will have the most impact on the automotive industry in the coming year? For over a decade, Deloitte has been exploring automotive consumer behaviours and trends impacting a rapidly evolving global mobility ecosystem. This year, we answer important questions that can help companies prioritise and better position their business strategies and investments.

Between September and October 2022, Deloitte surveyed more than 26,000 consumers in 24 geographies to explore opinions regarding a variety of critical issues impacting the automotive sector, including consumer interest in electric vehicle (EV) adoption, brand perception, and the adoption of connected technologies.

The study was fielded using an online panel methodology, where consumers of driving age were invited to complete the questionnaire (translated into local languages) via email. Within the Southeast Asia region, six geographies – Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam – were covered in the study.

Overall, our findings have revealed four themes around consumers’ changing automotive and mobility preferences in Southeast Asia: