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Analysis

2019 Commercial Real Estate Industry Outlook

Agility is key to winning in the digital era

New business models and competition, extensive use of technology, and changing tenant and investor expectations are redefining the commercial real estate (CRE) industry. As investors increasingly favor newer business models and the tech-enabled ecosystem, companies in the commercial real estate industry will have to realign business priorities and adapt to new demands. The most agile will win away customers and top talent—along with investment dollars.

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