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Women's Premier League Returns With First-Ever Title Sponsor

League resumes after two years with landmark sponsorship from Deloitte and three new clubs

SINGAPORE, 4 MAY 2022 – Deloitte Singapore (Deloitte) and Football Association of Singapore (FAS) today announced the resumption of Singapore’s top women’s football competition and unveiled professional services firm Deloitte as its new title sponsor.

The sponsorship marks the first time that Singapore’s top-flight women’s football league will have a title sponsor since its launch in August 2000. To be known as the Deloitte Women’s Premier League (WPL), the league will return on 28 May 2022 after a two-year pandemic-enforced absence and will feature seven clubs in its 21st season: Albirex Niigata (S), Balestier Khalsa, Hougang United, Lion City Sailors, Tanjong Pagar United, Tiong Bahru and Still Aerion.

There is also a slice of history for Albirex, Balestier and Hougang, who have followed in the footsteps of their AIA Singapore Premier League counterparts Lion City Sailors and Tanjong Pagar United in incorporating a women’s senior team within their set-up. Furthermore, with help from the FIFA Covid-19 Relief Plan and the Unleash the Roar! project, all seven clubs will each receive a subsidy and a dedicated training facility respectively.

FAS President Mr Lim Kia Tong said: “The women’s football fraternity has waited patiently for the return of the league, and we are grateful for their continued support. The FAS has taken the opportunity during this time to evolve the league with an increased number of clubs, a more competitive format and structured support provided for the teams to elevate the standard of football for our local female players.”

Deloitte’s three-year sponsorship, with an option for two additional years, will add a more than S$300,000 boost towards elevating the professionalism of the game - a historic feat for the women’s football scene.

Deloitte currently employs several women’s national football players through the Deloitte Ignite athlete career opportunity program, which has seen over 130 athletes work or have worked in Deloitte since 2014. As part of this sponsorship, and in line with FAS’ strategic intent in assisting players transition to corporate careers, Deloitte and FAS are in discussions to extend the Deloitte Ignite program for both men and women football players to open the doors to more work opportunities during and after their football careers.

FAS President Mr Lim added: “We are pleased to have Deloitte on board as the new title sponsor of the WPL. Deloitte has shown commitment in improving the landscape of local sport and we are delighted to have them support women’s football. We believe that this sponsorship will not only elevate but evolve women’s football and increase interest in the sport from the grassroots to the elite level.”

Mr Philip Yuen, Chairman, Deloitte Singapore shared: “We are delighted to work with FAS through this sponsorship to develop women’s football in Singapore. We believe that sports embodies our shared values of leadership, integrity, care, inclusion and collaboration, and this fuels our commitment towards developing sports within the local community. As title sponsor of the Women’s Premier League, we are excited to engage with the community, our people, and our clients, to build an integrated and inclusive Singapore through sports.”

The league will continue to follow a ‘home’ and ‘away’ round-robin format. Teams can register up to 25 players, with a maximum of four foreign players and a minimum age of 16 years old. WPL clubs will also not face relegation for the next three seasons.

Clubs will also undergo a licensing programme, as announced at the Women’s Football Conference 2022, to fulfil five pillars of sporting, infrastructure, legal, administration and personnel, and finance to provide stability and structure for staff and players. Clubs will go through a two-year education phase before the system is enforced in 2024.

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities (collectively, the “Deloitte organization”). DTTL (also referred to as “Deloitte Global”) and each of its member firms and related entities are legally separate and independent entities, which cannot obligate or bind each other in respect of third parties. DTTL and each DTTL member firm and related entity is liable only for its own acts and omissions, and not those of each other. DTTL does not provide services to clients. Please see www.deloitte.com/about to learn more.

Deloitte Asia Pacific Limited is a company limited by guarantee and a member firm of DTTL. Members of Deloitte Asia Pacific Limited and their related entities, each of which are separate and independent legal entities, provide services from more than 100 cities across the region, including Auckland, Bangkok, Beijing, Hanoi, Hong Kong, Jakarta, Kuala Lumpur, Manila, Melbourne, Osaka, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo.

This communication contains general information only, and none of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms or their related entities (collectively, the “Deloitte organization”) is, by means of this communication, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser.

No representations, warranties or undertakings (express or implied) are given as to the accuracy or completeness of the information in this communication, and none of DTTL, its member firms, related entities, employees or agents shall be liable or responsible for any loss or damage whatsoever arising directly or indirectly in connection with any person relying on this communication. DTTL and each of its member firms, and their related entities, are legally separate and independent entities.

 

Press contact:

Carie-Anne Bak
Marketing & Communications
DID: +65 6531 5203
Email: cabak@deloitte.com

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