How can companies balance between initiatives that secure their long-term future while achieving impact today? How can transformation champions navigate corporate antibodies? How can leaders find new growth opportunities on the ‘edge’?


Our perspective, Zoom out Zoom in, provides leaders a structured framework and process to frame relevant futures and make thoughtful choices on ‘where to play’. Followed with Scaling Edges, with guidelines on ‘how to win’; starting small and scaling within the context of large institutions.


Use the Edges of Southeast Asia series to see the region with fresh eyes and identify potential edges to explore. These edges, scaled properly, may, over time, supplant the core and reset how we work, live, and play in the future.

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