Deloitte Automotive Consumer Study

Advanced vehicle technologies

2019 Automotive Consumer Survey research focuses on the predictions of the evolution of mobility, the impact of connected and autonomous vehicles, transport preferences and other changes on human mobility.

From March 2019 to June 2019, Deloitte surveyed nearly 3,000 consumers to explore opinions regarding a variety of critical issues impacting the automotive sector, including the development of advanced technologies in 2019 Automotive Consumer Study. The overall goal of this annual study is to answer important questions that can help companies prioritize and better position their business strategies and investments. We could say that the study revealed four key insights. Firstly, mobility revolution faces significant headwinds. Consumers are still heavily rely on the usage of their personal vehicles. Secondly, consumers are still sceptical about the management of the data generated by connected vehicles. Consumer opinions are mixed while interest in time-saving features is high, but significant concerns over data security. Thirdly, Consumers’ perception about safety of self-driving vehicles needs to be improved. They would like to see more track-record of self-driving cars being used on the streets safely. Finally and perhaps most importantly in short term we can say that hybrid and electric vehicles finally showing potential to scale.

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