Deloitte Consumer Review

Deloitte Consumer Review: Digital Predictions 2014 looks at four areas of digital technology that are expected to have a significant impact on the digital consumer market in 2014.

Technology trends have become impossible to ignore. Our dependency on mobile technology has increased and the connected consumer lives more of life online and on the move – this engagement with digital technology has raised expectations and empowered consumers.

Key Points:

• Wearable technology will provide a more immersive experience for consumers. Uptake and engagement with mobile devices have left consumers wanting more and they are, in effect, waiting for technology to catch up.
• More consumers are attracted to the tablet market by smaller, cheaper models. As the market fragments, consumer businesses will need to analyze their consumer data on tablet purchases in more detail.
• The living room audience is no longer captive; brands are competing for consumers’ attention across a range of channels and devices, sometimes at the same time.
• Over-55s will generate the greatest increase in smartphone ownership in 2014 and are forecast to account for much of the growth in the consumer market in the next ten years. Understanding what is driving the uptake in smartphones is key to increasing engagement.