Who Are We?

Determining an effective and unique route in the journey of innovation requires time and effort; yet, it can not be denied that taking the right steps can be crucially important for institutions in today's rapidly changing and advancing technological ecosystem.

DeloitteUP program, developed by Deloitte Turkey, is an incomparable companion that can guide your organization through its innovation journey.

With the DeloitteUP program, we assist you in creating an innovation roadmap based on your organization's needs and objectives; and provide an effective solution partnership by offering you an all encompassing coaching service at every step of your journey, from fieldwork to concept development, from prototyping and test iteration to business model design and actualization.

Under the innovation coaching program, well-established institutions have the opportunity to meet innovative ideas and technologies that will boost their growth momentum; whereas, startups have the opportunity to develop their business ideas with the companionship of a competent and experienced team while participating in trainings that will contribute to their professional development. By facilitating the communication between corporate companies and startups, we provide an environment that is suitable for the nascence of new ideas and business partnerships.

DeloitteUP's team of expertise in idea-development, design, technology and strategy, helps you design internal and external innovation solutions in line with the goals of your organization and enables the development of a lasting habit of innovation to ensure that active and rewarding steps are taken in this direction. With its global and local network, Deloitte invites you to become a part of a major innovation solution partnership program.

Hakan Erten, Innovation Leader of Deloitte Turkey: "With the rapid progress of technology in recent years, we see that long-established institutions that want to maintain their competitive advantage, base their sustainable growth strategies on innovative technologies and new ideas. For this reason, we attach great importance to bringing the together Turkey's leading institutions with innovative initiatives, so as to assist in the institutions' pursuit of creating value on a global scope. Early Customer Demo Day is a part of our innovation coaching program that we present to our customers under the name of Deloitte UP, which we believe can carry the participating institutions a step ahead in competitions. With Customer Demo Day events we provide an important leap in the innovation journey for the institutions that want to make a difference."

What Can We Do For You?

Rooted and Progressive Institutions

It is essential for the companies with long-established values and experience of many years to be able to encounter the new and innovative technologies and to become an dynamic actor of the contemporary change. By doing so the companies can gain advantage in competition and discover unfamiliar yet fertile territory. Through following the current developments closely and adapting to innovative business manners, the continuity of the instititions can be guaranteed.

  • Meet the Startup ecosystem

By encouraging the participation of institutional managers to our events, we boost them to follow the latest developments in ecosystem and the leading-edge ideas of initiatives. Through our partnerships in the ecosystem we enrich the innovation options for the instituition. We create bridges between the instituitions  and the actors of the startup ecosystem facilitating the commisioning and monitoring of internal and external innovation solutions.

  • End-to-end Innovation Coaching

By applying the innovation maturity test to participating institutions within the scope of the DeloitteUP program, we measure the institution’s degree of innovation maturity.  We work alongside institution managers to generate innovation habits and to design sustainable innovation management structures within the institution.

  • Idea-development and Prototyping:

We design internal incubation sessions and design workshops to promote the emergence of innovative ideas in line with the institution's strategy of progress.  We then help prioritize the ideas generated and devise a strategic roadmap. By conceptual prototyping of the selected ideas, we promote the construction of early-stage models and provide the necessary support and supervision for the first proto-types.

Creative and Competent Startups

Deloitte believes that the key to sustainable progress is brave and inventive ideas; and through the DeloitteUP program, we are passionate about offering your startup idea a boost. Under the mentorship of Deloitte, startups may improve their expertise in product development, pitching and reaching investment opportunities. As a result, value-creating innovative ideas may cultivate in a fertile environment and may be shaped in accordance with the market needs. Besides, Apart from these, with DeloitteUP we also provide administrative, financial and legal training and mentorship to the startups. Through Deloitte's global and local network, startups that are participating in the DeloitteUP program, will be able to reach corporate companies, create business collobarations and gain a competitive advantage in their field.


Leading and Innovative Investors

As Deloitte Turkey, we know the importance of having a refined culture of innovation, that is why, we observe the emerging technologies, the changing trends and the shaping startup ecosystem, closely and with great interest. Within the scope of the DeloitteUP program, we select creative and competent startup projects, encourage their advance through the mentorship of the Deloitte experience, and support the construction of durable and viable business models. By doing so, we aim to assist investors in reducing investment risks by focusing on innovative yet tenable projects.


eTohum Early Customer Demo Day

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