Passion for leisure

A view of the UK leisure consumer – Q1 2017

Passion for leisure provides a quarterly view of the UK leisure consumer, exploring the underlying drivers of spending behaviour within the leisure sector and consumers’ spending outlook for the next quarter.

One year on from the release of Deloitte’s first Leisure Consumer report and Deloitte can confirm that consumers are still willing to spend on leisure activity. Despite last year’s EU Referendum and uncertainty in the market, leisure spending in 2016 remained positive; however early signs of reduced confidence within the leisure sector may be starting to show in 2017 with a dip in consumer spending in the first quarter.

Key findings

Q1 2017

  • Reported spending in Q1 2017 followed expected seasonal patterns for the post-Christmas months
  • Net spending on gyms, playing sport and holidays increased while consumers curbed their spending on certain discretionary, habitual leisure activities such as drinking in coffee shops compared to Q4 2016
  • More consumers expect to spend more in most categories in Q2 2017 than they expected to spend in Q1.


  • Net balance for reported spending fell or remained constant in every category in Q1 2017 compared to the same time last year, with the exception of holidays which increased
  • For the coming quarter, people’s spending expectations have remained constant or fallen slightly compared to their expectations a year ago, with the exception of eating out and drinking in pubs
  • A fall in spending on some habitual activities could be the result of rising inflation, a weak pound and a slowdown in nominal wage growth
  • Consumers plan to cut back in areas where they feel it is less of a compromise to do so but eating and drinking out regularly appears to be have become normal for many
  • Consumers aged 18-34 are planning to cut back their spending on certain leisure activities in favour of eating out and going to pubs and bars, compared to a year ago
  • Consumers aged 35-54 expect their holiday spending to be markedly lower than a year ago for both long haul (7 points) and short haul (8 points). Spending in all other categories is expected to fall or remain constant
  • Consumers aged 55+ are expecting to increase their spending on holidays over the next three months compared to a year ago. Spending is also expected to increase in a number of other categories.

Did you find this useful?