Passion for leisure
A view of the UK leisure consumer – Q4 2018
Net spending on leisure grew by two percentage points in the last three months of 2018 compared to a year ago. Yet consumers showed signs of caution as conﬁdence continued to decline. As news from the high street suggested that consumers were not keen on shopping, why did experiences do so well?
Q4 2018 at a glance:
- Consumer confidence has fallen for the second consecutive quarter, but leisure spending grew by two percentage points in Q4 of 2018.
- Net spending has risen in the majority of leisure categories compared to Q3. Drinking and eating out beneﬁtted the most with net spending increasing by 12 and 11 points respectively on the previous quarter.
- Net spending was up or stable year-on-year in all of the leisure categories, with restaurants, bars and pubs seeing the biggest uplift.
- While consumers plan to keep spending the same or more than a year ago in six leisure categories, they intend to reduce spending in almost as many areas.