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Passion for leisure

A view of the UK leisure consumer – Q4 2017

Leisure consumers remain confident in the fourth quarter of 2017. Despite pressures on disposable income, the UK consumer continues to spend on leisure. In 2018, big-ticket leisure items such as holidays, are forecast to see more spend compared to this time last year.

Key findings

Q4 2017 at a glance:

  • Spending increased across the majority of leisure categories in Q4 2017, compared to the previous quarter. 
  • In-home leisure, culture and entertainment and drinking in pubs/bars have seen the biggest increases in spend since Q3 2017.
  • Year-on-year increase in leisure spending across almost every leisure category, including big-ticket items such as holidays.
  • Despite pressures on disposable income, consumers are not cutting back on leisure spending in the same way as they are on other discretionary purchases.
  • In Q1 2018, consumers are predicted to favour leisure activities, with spending expected to increase or stay the same as a year ago across all categories.
  • Big-ticket items, such as holidays, are forecast to experience the largest increases among leisure categories compared to this time last year.
  • 18-34 year olds are again the most positive about leisure spending in the next three months, and plan to spend more on expensive experiences, such as holidays or culture and entertainment.

Despite pressures from rising inflation and lower wage growth squeezing disposable income, consumers are not cutting back on leisure spending in the same way as they are on other discretionary purchases, shown in our retail market report, Consumer Tracker Q4 2017.

As we step into Spring, we expect consumers to continue to spend on leisure activities, in particular, big-ticket items such as holidays, which are forecasted to experience the largest increase in leisure spending compared to this time last year.

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