Case studies

Switching on the Internet of Things with Philips Lighting

We’re working with Philips Lighting to create a connected retail experience, using the Internet of Things to merge the online and physical shopping experience

The high street has long recognised the need to adapt in the face of the online shopping revolution. And the retail industry now finds itself going through another transformation, thanks to the power of technology and, in particular, connected lighting.

Sales of traditional lighting are in structural decline amid a shift to toward light-emitting diodes (LEDs), which are smaller, more energy-efficient and have longer lifespans. Companies such as Philips Lighting have been investing in innovative ways to use new lower-energy technology that allows lighting to be connected by an Ethernet cable, as opposed to electricity. Such a development allows firms to capture data that can be integrated into their broader big data strategy - this can offer benefits to companies, employees and customers alike. The biggest business case for connected lighting is in the retail sector.

We’re working with Philips Lighting to create a connected retail experience, using the Internet of Things (IoT) to merge a customer’s online and physical shopping experience. By using indoor positioning sensors and other technologies built into the lighting ‘super-highway’, combined with data analytics, we are able to enhance a customer’s journey (for those who have opted into the service) from the moment they enter the store and create a seamless shopping experience assisted by their mobile device. The sensors allow the retailer to notify staff to help customers exactly when they need it, provide an instore 'GPS’ to find products, offer real-time discounts targeted at that individual and provide a high degree of personalised services.

For example, a customer - Sam - has been looking at trousers on a high street retailer’s website. As he walks past their shop on Oxford Street, he receives a message on his phone saying the store has them available in his size. When he enters the shop, Sam receives a map on his phone guiding him to the rack where the trousers are hanging; once in the changing room he can request other sizes via the interactive mirror. He can also adjust the mirror’s lighting to ‘evening’ mode, to see what his outfit would look like on a night out. Sam can choose to pay at the till or directly via his mobile, with the receipt disarming the electronic tag on his purchases, so it doesn’t set off the security alarm as he leaves the store.

For Philips Lighting this represents the start of a fundamental shift from being solely a product and systems orientated company into a product, systems and value add services company - and a significant player in the world of IoT.

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