CFO Vision

Driving performance, building a purpose-driven culture and ensuring the possibilities of the future are fully capitalised, are top priorities for CFOs. But how do finance leaders maintain the appropriate level of balance against a backdrop of economic volatility, new business models and emerging technologies?

The need for swift action in the face of volatility and change means that CFOs must be both proactive and reactive enablers of enterprise strategy. The ability to pivot quickly, provide timely insights, test hypotheses, plan scenarios, and reduce cycle times will ultimately drive performance.

To win in the market and the war on talent, CFOs need to build a purpose-driven culture that is authentic. Providing clarity and commitment to investors and employees on purpose makes goal setting easier and decisions clearer – it gets people facing the same direction.

Change in the business world is nothing new, but today’s realities feel different. The increasing instability of the economic, political and social landscapes as well as the earth’s climate have put a premium on the ability to transform. CFOs have a critical role in making possibility a reality.