Streaming hasn’t killed the radio star: more people discover new bands on the radio than Spotify and iTunes combined

Listening to music on the radio is still popular with two-thirds of consumers listening at least once a day, according to Deloitte’s ‘The Digital Divide’ report. It is the preferred method to discover new bands and music (26%), more than both Spotify (3%) and iTunes (12%) combined.

Streaming services
Streaming may not have replaced radio as the most preferred way to discover music, but it is still increasing rapidly as a way to listen to music, with take up doubling since 2013.

Younger people are more likely to use digital streaming services such as Deezer or upgrade their Spotify accounts to Premium. 11% of consumers aged under 35 and 8% of 35-44 year olds are now paying to stream music.

Howard Davies, Deloitte's media strategy lead in the UK, said: “The UK music business hit a milestone in 2013, with digital revenues now accounting for 50 per cent of total UK record industry revenues.

“Mobile phones are the preferred device to listen to music for 16-24 year olds, supported by the rise of unlimited data plans allowing consumers to listen to what they want on the go. The rise of high performing, low-cost legal streaming services are helping to shift listeners towards digital sources.”

End

Notes to editors

Media consumer report

This is the eighth annual edition of research commissioned by Deloitte’s media & entertainment practice.

Focusing on four generations of respondents, the survey provides a ‘reality check’ on how consumers between the ages of 16 and 75 are interacting with media, entertainment, and information, and what their preferences might be in the future.

The survey was carried out by an independent research firm (IPSOS Mori) during January - February 2014, using an online methodology with 2,000 consumers in the UK.

About Deloitte
In this press release references to Deloitte are references to Deloitte LLP, which is among the country's leading professional services firms.

Deloitte LLP is the United Kingdom member firm of Deloitte Touche Tohmatsu Limited  (“DTTL”), a UK private company limited by guarantee, whose member firms are legally separate and independent entities. Please see www.deloitte.co.uk/about for a detailed description of the legal structure of DTTL and its member firms.

The information contained in this press release is correct at the time of going to press.

Member of Deloitte Touche Tohmatsu Limited.