Insight Driven Organisation (IDO) Survey

Overview

In 2017, recognising that data and analytics are now as important to an organisation’s bottom line and business operations as more traditionally recognised departments, we launched our first annual Insight Driven Organisation (IDO) Survey. The aim of this was to begin to quantifiably understand what business challenges organisations are facing, and specifically how they are – or are not – using data to shape their future. Have they been able to embed analysis and reasoning into their decision making processes? Do the right people have the right data at the right time? If not, why not?

Looking ahead

• Now that the why behind analytics has been established, organisations want to know how they can get their more insights, better insights, faster insights. This is underpinned by a whole host of technical, organisational, and strategic transformations and difficulties. Our respondents highlighted the top three challenges as being data management, implementation of analytics, and industrialising analytical processes, and we are interested in how organisations respond to these challenges ‘at scale’ in the coming year
• Though 70% of our respondents have a clear senior executive formally leading the analytics agenda, only a subset of 15 per cent have a Chief Data Officer or Chief Analytics Officer. This year we will be keeping an eye out on the success and challenges of having varied C-suite members take on analytics as an additional role. This can be challenging, especially in successfully navigating and collaborating with existing business transformation portfolios, leveraging pre-existing operating models, and balancing growth and risk requirements across company siloes.