Insight Driven Organisation (IDO) Survey

November 2018

Analytics C-suite ownership is on the rise, executives are looking to scale their analytical capabilities, and more in our second annual Insight Driven Organisation Survey.

It's what we do that makes the difference


In 2017, recognising that data and analytics are now as important to an organisation’s bottom line and business operations as more traditionally recognised departments, we launched our first annual Insight Driven Organisation (IDO) Survey. The aim of this was to begin to quantifiably understand what business challenges organisations are facing, and specifically how they are – or are not – using data to shape their future. Have they been able to embed analysis and reasoning into their decision making processes? Do the right people have the right data at the right time? If not, why not?

Key findings

  • 91% of our respondents believe analytics’ strategic value is recognised at their organisation

  • Close to 70% of our respondents report having a senior executive formally leading the analytics agenda

  • Almost half of our respondents do not believe they have adequate privacy and security controls to protect against cyber threat

Please get in touch with should you wish to participate in the 2018 survey

Read more about our Experience Analytics event, where guests heatmapped their analytical maturity at Tobacco Docks in London

Looking ahead

  • Now that the why behind analytics has been established, organisations want to know how they can get their more insights, better insights, faster insights. This is underpinned by a whole host of technical, organisational, and strategic transformations and difficulties. Our respondents highlighted the top three challenges as being data management, implementation of analytics, and industrialising analytical processes, and we are interested in how organisations respond to these challenges ‘at scale’ in the coming year
  • Though 70% of our respondents have a clear senior executive formally leading the analytics agenda, only a subset of 15 per cent have a Chief Data Officer or Chief Analytics Officer. This year we will be keeping an eye out on the success and challenges of having varied C-suite members take on analytics as an additional role. This can be challenging, especially in successfully navigating and collaborating with existing business transformation portfolios, leveraging pre-existing operating models, and balancing growth and risk requirements across company siloes.

Deloitte expert viewpoint

Building on from last year’s survey, it is pleasing to see the adoption of Analytics, the building of capabilities, and the delivering of value and insight is starting to make a real difference and is improving the maturity within organisations. Organisation are now clarifying and answering the ownership question, and have a broad spectrum of activities tackling the fundamental data challenges through to introducing new ‘agile’ iterative processes for developing business changing insights. Moving forward, the next wave of disruption has arrived and organisations are now faced with how to integrate and utilise AI into their organisations, “how do I combine this with our maturing analytical capability?” and “how do I continue to culturally change my organisation?”

Andy Gauld, IDO Global Proposition Leader

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