The CMO's Growth-Driving Marketing Playbook
Deloitte's five plays for driving long-term market growth
The CMO's Growth-Driving Marketing Playbook compiles insights drawn from this group to provide a glimpse into common goals, mandates, and approaches that set them apart from their peers and help them advance the growth agenda.
CMOs and the spark to drive growth
How will marketing leaders drive the growth agenda?
A new study of more than 200 marketers worldwide by Deloitte and the CMO Council reveals that many top marketers are not positioning themselves for the next evolution of the CMO role as enterprise business growth leader.