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Analysis

2020 Global Automotive Consumer Study

Are consumers ready for disruptive automotive technology?

What automobile industry trends and disruptive technologies will drive the automotive industry in the year ahead? Explore the data and insights from the 11th year of Deloitte’s Global Automotive Consumer Study (fielded in fall 2019) and discover how 35,000 consumers in 20 countries are feeling about autonomy, electric and connected vehicles, ride-sharing, and more. Now available: the North American auto industry trends report.

Consumers pump the brakes on autonomous vehicle adoption

Consumer interest in self-driving vehicles lags the pace of investment in advanced vehicle technology, according to data from our most recent annual survey, the 2019 Deloitte Global Automotive Consumer Study. In this year’s study, we continue to examine consumer interest in advanced automotive technologies, including autonomous vehicles, and compare and contrast automotive consumer trends in markets worldwide.

Key findings:
  • Consumer trust in autonomous vehicles (AVs) appears to be stalling. In the United States, 50 percent of survey respondents do not believe AVs will be safe—nearly the same as last year’s 47 percent but drastically different from 2017, when 74 percent voiced safety concerns. Consumer confidence in AV safety also plateaued in China, Japan, South Korea, India, and Germany.
  • Consumers now have more choice than ever about mobility, leading to an array of new decisions about how to get around and how to connect while they’re on the move.
  • Consumers are looking to governments to increase regulation. An overwhelming percentage of consumers in most countries indicated they wanted “significant oversight,” including 56 percent of US consumers.
  • Electric vehicles (EVs) have captured worldwide consumer interest. While 29 percent of US survey respondents would prefer a hybrid, battery, or another alternative to traditional drive-trains for their next vehicle—up from 20 percent last year—low fuel prices, relaxed emissions standards, and fewer rebates could dampen US EV adoption.

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2020 Global Automotive Consumer Study: North America

Just released, our 2020 Global Automotive Consumer Study: North America offers insight into consumer perception of automotive industry trends, including autonomous vehicles and increasing data connectivity. The North American version of the report presents the responses from a nationally representative selection of drivers in the United States, Canada, and Mexico. The study explores consumer concerns about data privacy and the safety of self-driving vehicles, plus the factors that are driving increasing interest in electric vehicles. The report also examines the growing enthusiasm for vehicle safety certification and greater access to mass transit.

Download the full report to delve into the consumer attitudes driving the future of the automotive industry in North America.

2020 Global Automotive Consumer Study: North America

2020 Global Automotive Consumer Study: Europe

Data from our 2020 Global Automotive Consumer Study: Europe explores consumer attitudes toward the advanced automotive technologies behind autonomous and connected vehicles. The European version of our global report on auto industry trends examines the survey responses of consumers from Austria, Belgium, France, Germany, Italy, Spain, and the United Kingdom. We share their feedback on everything from data privacy concerns for connected vehicles to the price they’re willing to pay for advanced technology and safety features to government certification of autonomous vehicles.

Sit back and enjoy the read on automotive trends in Europe, download the full report.

Media contact:

Courtney B. Smith
Public Relations
Deloitte Services LP
+1 571 236 1847