Analytics & Information Management


Analytics & Information Management

Insight Strategy

Becoming an Insight Driven Organisation relies on the fundamental building blocks of People, Process, Data and Technology being in place and informed by an Analytics Strategy. We help define a strategy to embed data analysis and data reasoning into the decision making processes, using analytics to tackle the most complex business challenges. We uniquely blend teams with business, technology and science skills to impact CXO agendas by assessing strategic and tactical options to address key data and analytics issues, risks, and opportunities, outlining target state enablers, roadmap priorities, talent demands, investments and returns.

We help clients turn economic dials harder than ever before, using our Data & Analytics (DNA) Lab to help clients rapidly assess and implement priority use cases, applying innovative technologies and data science techniques, using their own data. Using best-in-class tools and technologies, we help clients derive value from a diverse ecosystem, exploiting innovation, new techniques, and exponential technologies such as Big Data, Internet of Things, Artificial Intelligence, and Crowd Sourcing, for competitive advantage and operational efficiency.

We develop practical journeys with significant benefits, leveraging our data monetisation techniques to identify and implement opportunities to commercially exploit an institutions data assets to establish new revenue streams individually, or as part of a broader ecosystem of partnerships.

Our insight strategy offering encompass:

  • Insight Driven Organisation
  • Data Monetisation
  • Studio & Lab Service
  • Strategic Roadmaps & Journey Maps

Information Delivery & Automation

How information is delivered to the intended audience plays a large part in how and when it is used. As data volumes get bigger, computers get faster, and analysis gets more complex, we help and enable employees, partners, and suppliers to collaborate better, work more efficiently, and ultimately make better business decisions through powerful, user-driven enterprise tools. We have the requisite expertise to acquire and cleanse structured and unstructured data in batch, real time and near real time velocity from an array of internal and external sources.

Cutting-edge technologies utilising data stores and repositories enable us to aggregate, enrich, process and efficiently supply clean data for analytical workloads unconstrained by structure. We leverage data discovery and event processing engines to detect patterns that represent business opportunities for analytics from traditional structured data and data streams such as weblogs and sensors. These tools enable the delivery of descriptive, diagnostic, predictive and prescriptive analytical insights as reports, ad-hoc queries, dashboards for operational and management reporting at enterprise scale, making complex information and data sets understandable through rich visual formats that are insightful and actionable.

Our Information Delivery & Automation offering encompass:

  • Visualisation & Data Discovery
  • Virtualisation & Cloud
  • In-Memory Solutions
  • Data Integration / Ingestion
  • Data Warehousing / Data Lakes

Digital Finance Technology

Enterprise Performance Management (EPM) is an integrated process of setting, tracking, and measuring individual performance objectives against organisational goals and competencies. No matter where you are in the life cycle of integrated performance management, we can help you implement technology solutions to gain transparency, efficiency, and functionality to run your business more effectively.

At its core, managing organisational performance isn’t a technology issue, it’s a business issue. That’s exactly the approach we take, bringing practitioners who possess business acumen, industry-specific insight, and deep experience in enabling organisations to measure and manage performance.

We provide a holistic, 360-degree vision for performance management, taking into account all functional and technical aspects. We offer custom-tailored, end-to-end services — from strategy to concept to implementation and operation — to address your most complex challenges around three core business capabilities: planning, reporting, and consolidation.

Our EPM offerings encompass:

  • Performance Management Strategy
  • Pricing & Profitability Management
  • Cost Management
  • Planning, Budgeting & Forecasting
  • Consolidations
  • Financial & Management Reporting
  • Modelling & Decision Support

Advanced Analytics

The power of data is in its interpretation. We work with organisations across virtually every industry, in critical parts of their business, to empower data through analytics. Analytics is about applying machine learning, predictive modelling, statistics, and advanced visualisation to data sets with techniques such as predictive modelling, machine learning, and text mining in order to gain actionable insights. Analytics supports decision making in the business domains of customer, supply chain, finance, workforce, and risk.

With Analytics Labs, we facilitate analytics strategy workshops, art-of-the-possible inspiration sessions, and brainstorm sessions powered by the principles of design thinking, using Deloitte’s Greenhouse/HIVE locations.

Our Advanced Analytics offerings encompass:

  • Advanced Visualisation and Rapid Prototypes
  • Natural Language Processing & Text Analytics
  • Content Analytics & Predictive Content Delivery
  • Real-time Decisioning & Streaming
  • Machine Learning Predictive & Prescriptive Analytics

For advanced analytics, we use technologies such as R, SAS, IBM Modeller and Watson, Python and Fluxicon Disco, amongst many others.


Cognitive insight generation often involve complex algorithms which require a deep understanding of the client's business and industry, through segmentation,

360 profile, personalised engagement, predictive analytics, pattern recognition etc. We extract concepts and relationships from various data streams, text sources, and social media to generate new insights and find near real-time answers hidden within a mass of information through cognitive analysis and correlation.

Deloitte unlocks the potential to reshape businesses and entire industries with Cognitive computing. It brings together a host of emerging capabilities to emulate and augment the strength of the human brain. Cognitive automation involves augmenting human intelligence to automate complex knowledge and decision making business processes by “cognitising” high cost, specialist labour-intensive, and repetitive tasks. This enables employees to improve the quality, accuracy, and timeliness of service by seamlessly scanning large amounts of data for answers. 

Using cognitive sensing and shaping, we are able to sense data streams, news feeds, and social media to perform intelligent strategy shaping based on Deloitte’s “10 Types of Innovation” framework, as well as identify disruptive trends before they happen by delivering relevant insights to the user based on the continuous, real-time analysis of data.

Our Cognitive offering encompass:

  • Cognitive Engagement
  • Cognitive Automation
  • Cognitive Sensing & Shaping
  • Cognitive Insights

Managed Analytics

Build Capability

Deloitte supports organisational design and develops an Analytics function that creates true value for the business. We help design the right operating model, nurture employees into “Purple People”, and embed the right processes, governance, methodologies and tools.

Managed Services

Outsourcing analytics matches the capabilities and insights offered by leading in-house solutions - but faster and more efficiently. Deloitte offers managed services in several models (e.g. subscription based, outsourced/managed and advisory), including but not limited to: Data as a Service, Platforms as a Service and Insights as a Service.

Data & Content Management

We take a business-driven approach to designing and implementing next generation solutions and processes that support our clients to better manage, protect, share and innovate with their data. We have helped many of the world’s leading organisations design, develop, pilot and operationalise effective enterprise data management (EDM) solutions, as they seek to increasingly use “structured data” to drive automation, advanced analytics and digital capabilities that support their business transformation.

In the ever-expanding digital universe combined with recent advances in technology, organisations can now better harness the value of unstructured data (“content”) from their business, customer, and operational systems. Our enterprise content management (ECM) practice is passionate about helping our clients to develop a highly-productive workforce, delivering intelligent, digitised, content-driven ecosystems that drive efficiency in business processes and translate content into insights for optimised decision making.

Meet our leaders

Tural Hajiyev

Tural Hajiyev

Partner, Risk Advisory

Tural is Risk Advisory Partner at Deloitte Azerbaijan. He joined Deloitte in 2003, specializing in corporate governance and risk management as well as organizational and operational efficiency engagem... More