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2022

Digital Consumer Trends

The Belgian cut

Smartphones, laptops, tablets, smart TVs and voice assisted speakers are not quite as popular as they were, especially during the height of the pandemic. However, given the influence of digital in all aspects of our lives, virtual experiences are bound to become more common in areas other than communications. Keep an eye on gaming, NFT, health, entertainment, and payments. Awareness and especially trust are key to winning over consumers and ensuring that we all play an even greater role in protecting our planet.

Growth on pause, for now.

As the pandemic dwindles, are we headed back outside? Ownership and usage rates for smartphones, laptops, tablets, smart TVs and voice assisted speakers suggest we are.

Ready, steady, go green!

Sustainability is on everyone’s mind, but when it comes to digital, we’ve got a long way to go. More information is needed to help everyone play their part in protecting the planet.

Moving from digital to virtual

With digital leading the way, more and more of our experiences will be virtual going forward. So, what does the future hold for us, connected citizens?

It’s all about trust

Belgians are becoming more confident in sharing their personal data with physicians, for example. But, that does not mean that we are ready to embrace all things virtual. Yet.

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