While consumers seem to have stepped away from their devices, at least for the time being, virtual experiences are set to become increasingly common. As long as we address the current lack of trust and awareness, both businesses and consumers can benefit from the digital innovations of today and tomorrow.
Smartphones, laptops, tablets, smart TVs and voice assisted speakers are not quite as popular as they were, especially during the height of the pandemic. However, given the influence of digital in all aspects of our lives, virtual experiences are bound to become more common in areas other than communications. Keep an eye on gaming, NFT, health, entertainment, and payments. Awareness and especially trust are key to winning over consumers and ensuring that we all play an even greater role in protecting our planet.