Perspectives

Understanding the impact of COVID-19 on the sports industry

The effects of COVID-19 continue to flow through the world’s health, educational, financial, and commercial institutions, and the sports ecosystem is no different. Matches and competitions are being cancelled or postponed, disrupting governing bodies, organisers, teams and athletes — as well as the non-stop live sports content we have come to expect. Owners, broadcasters, and sponsors are trying to navigate the impacts and implications of event cancellations and modifications.

Understanding the impact of COVID-19 on the sports industry

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