We see that the COVID-19 crisis, and the lockdown measures, have revealed a new digital consumer. Habits as well as perceptions have changed. While we don’t know if the trends that have emerged or been accelerated by the crisis will last, they are likely to influence consumer behaviours for years to come.
A new digital consumer has emerged from the COVID-19 crisis. No matter the age, this new digital consumer prefers to use his/her smartphone despite being confined at home with several other devices, such as a laptop or TV. Working and shopping from home has become the norm, and the new digital consumer is becoming more aware of the types of online data being shared and used. His/her attitude toward the prospect of 5G is also evolving.