Mobile Consumer Survey 2019
Introduction
Highlights
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Laptop and tablet adoption has hit a plateau.
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Smartphone penetration has been increasing in the last 4 years, but will likely plateau as well.
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Smartphone base is aging: % of phones acquired in last 18 months has fallen.
Life in the modern world is both complex and connected. The way we bank, shop and interact with each other is increasingly influenced by our phones and a growing number of smart devices. However, with so many devices at hand, our spending habits are changing.
Laptop and tablet adoption has hit a plateau. Smartphone penetration has been increasing in the last four years but will likely plateau as well. In 2019, smartphone penetration is at 88 percent.
The smartphone base is aging. Every year, the percentage of smartphones acquired in the last 18 months has fallen. This does not seem to impact the secondary market, as the percentage of phones that are sold/traded remains fairly stable.
Explore more
Never enough accessories
With an average of 5.8 devices, Belgians own multiple accessories for multiple environments.
Wearables are on the rise
Wearables show the highest growth. In 2019, wearable ownership is at 22 percent.
Content is king
Belgians’ favourite smartphone activities are reading the news, watching videos and shopping.
Mobile gaming is getting mainstream
Half of all smartphone owners play games on their smartphone, 30 percent while commuting.
Contacts
Vincent Fosty
Technology, Media and Telecommunications Industry Leader, Deloitte Belgium
+32 2 749 56 56
Vincent Debusschere
Technology Leader, Deloitte Belgium
+32 2 301 84 03
Vincent Pirard
Manager in Media and Telecommunication, Deloitte Belgium
+32 2 301 82 46
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