Mobile Consumer Survey 2019 – Theme 2
Wearables are on the rise
Highlights
- Over the last three years wearables have enjoyed the highest growth rates, albeit from a lower base.
- 22% of the population owns a wearable device and among them, 3 in 5 use it on a daily basis.
The global electronic wearables market is expected to grow to €77 billion and the smartwatch market is expected to grow to €22 billion by 2022. This growth is driven by increased communication convenience, health monitoring, and optional features (remote controller, digital wallet, virtual personal assistant, etc.).
Source: https://www.gartner.com/docume...
Whereas smartphone, tablet and laptop ownership has grown modestly over the past five years, wearables (incl. smart watches and fitness bands) have shown the highest growth. In 2019, wearable ownership is at 22 percent (14 percent fitness bands, 10 percent smart watches).
Approximately 60 percent of Belgian wearable owners use theirs on a daily basis. However, 15-20 percent has not used their wearable in the last three months.
Although one of the key applications of wearables relates to health monitoring, only six percent of smartphones owners are willing to share health data with companies they interact with online.
Although penetration of fitness bands and smart watches is lower compared to tablets, they already show to be more relevant in our daily lives, with a higher daily usage.
Explore more
Introduction
Laptop and tablet adoption has hit a plateau. Smartphone penetration is at 88 percent.
Never enough accessories
With an average of 5.8 devices, Belgians own multiple accessories for multiple environments.
Content is king
Belgians’ favourite smartphone activities are reading the news, watching videos and shopping.
Mobile gaming is getting mainstream
Half of all smartphone owners play games on their smartphone, 30 percent while commuting.
Contacts
Vincent Fosty
Technology, Media and Telecommunications Industry Leader, Deloitte Belgium
+32 2 749 56 56
Vincent Debusschere
Technology Leader, Deloitte Belgium
+32 2 301 84 03
Vincent Pirard
Manager in Media and Telecommunication, Deloitte Belgium
+32 2 301 82 46