Article
Swiss Hospitality Study 2015
Tourism destination Switzerland – Quo vadis?
Increasing regulatory pressure and difficult access to debt financing from banks challenge the industry
Swiss holidays hotels in particular have experienced turbulent periods in recent years. The falling of overnights, the strong Swiss Franc and the adverse world economic trends provided Swiss hoteliers with a serious challenge: presenting Switzerland as an attractive and well-established tourism destination.
Almost 80% expect negative development in the Swiss hospitality sector over the next two to three years, but see strong growth potential in health tourism. Measures to further improve competitive positioning include attractive amenities with excellent service, targeted marketing focused on customer retention and a social media presence. A clear strategy for meeting the desires of Generation Y is lacking. For the Deloitte 2015 Swiss Hospitality Study, “Tourism destination Switzerland – Quo vadis?” Deloitte surveyed the owners and managers of 32 Swiss hotel companies in the luxury and middle class segments.