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Swiss suppliers to the Automotive sector need to take note of prevailing growth outlooks and dominant industry trends that are reshaping the global automotive industry.
The BRIC countries (Brazil, Russia, India and China) have emerged as the economic power house of growth for the automotive industry through the last decade. What started as an exploration of new/extra markets for car sales in the early 90s has become the mainstream market of the new millennium. Swiss suppliers need to remain close to their customers (e.g. international and local automakers in emerging markets) and adapt a “local for local” manufacturing strategy.
Taking advantage of the increasing global trend for hybrids and electric vehicles is an additional opportunity for Swiss suppliers to develop a distinguishing characteristic and competitive advantage amid high competition in the global automotive industry.