Analysis
Digital Democracy Survey
A look into the minds of media consumers
Deloitte's Digital Democracy Survey compares and contrasts generational preferences of more than 2,000 consumers, ages 14 and older in the US, revealing significant technology, media and telecommunications consumption trends including attitudes and behaviors related to advertising and social networks, mobile implications, media consumption preferences across platforms and devices, and the internet.
Digital Democracy Survey 9th edition
The rapidly growing amount of content available via the Internet and the proliferation of devices offering high-quality viewing experiences has drastically shifted the way consumers view, access, and purchase content.
The ninth edition of Deloitte’s Digital Democracy Survey, fielded in November 2014, illustrates consumers’ mounting appetite for content—especially video—anywhere, anytime, and on any device.
Download the executive summary to explore what the data reveals surrounding:
- The product and device landscape
- The personal viewing experience
- The mainstreaming of digital
- Binge watching
- Multitasking
- Viewing preferences
- The current state of advertising
- Content originators
- The personalization of gaming
- Social media as news
Digital Democracy Survey 9th edition