What does the future hold for consumers? Technological advances, social issues, and political developments are having a major impact on the consumer goods industry. Both retailers and brands must adapt to the change: the future is colliding with the present. Keeping track of trends, therefore, has become vital for companies and other organisations in the consumer industry.
Remaining informed about industry trends helps businesses avoid missing out on a competitive edge, while mitigating the risk of falling behind. Most importantly, it enables proactive identification of opportunities, strategic adaptation, and heightened success.