Luxury On Air

Episode 34: Love at first sight - the neuroscience of love and how luxury brands tap into our deepest desires

Felicitas Morhart speaks with Antoine Pin, former Managing Director of Bulgari and current CEO of Tag Heuer and Dr Stephanie Cacioppo, neuroscientist at University of Oregon about love and luxury brands. They explore the emotional bonds we form with luxury brands and how they tap into our deeper desires and aspirations.

Episode 33: Prestige Beauty and Trends in cosmetics businesses with The Estee Lauder Companies

In this episode, Karine Szegedi interviews Jasmin Aziz, the Country Manager of Switzerland for The Estée Lauder Companies. Jasmin delves into the brand's history, its range of beauty products, sustainability efforts, and consumer’s trend in the prestige beauty industry.

The Estée Lauder Companies Inc. is a publicly traded company with a focus on strategic and sustainable long-term growth. Over the course of its 75-year history, three generations of Lauder family members have served the company, with William P. Lauder currently serving as the Executive Chairman.

Episode 32: Fake It 'Til You Make It? Counterfeit Eyewear with EssilorLuxottica

Karine Szegedi speaks with Alessandro Farris, Head of Group Brand and Trade Protection, EssilorLuxottica about the risks and realities of combatting counterfeit products to maintain their brand’s quality and luxury reputation. Key topics such as the grey market, mystery shoppers, track and trace technology are all covered in this episode.

Episode 31: The Rise of Niche Fragrances with TMC Nordic

Felicitas Morhart interviews Marcus Nymand Jacobsen, Niche Fragrance Strategy Manager at TMC Nordic to explore the booming fragrance market and the rise of luxury niche scents. Key takeaways from this episode include that niche fragrances are a new form of luxury, social media is a driver of growth, men are the primary consumers and niche fragrances are more accessible than other luxury goods for consumers.

Episode 30: Sipping in style – Exceptional spirits with Remy Cointreau

Karine Szegedi speaks with Ian McLernon, CEO for EMEA, APAC & Global Travel Retail Lead of Remy Cointreau to showcase the careful craftsmanship and artistry that define their exceptional spirits. From the subtle intricacies of distillation to the storied heritage of their products, we uncover the essence of exceptional spirits with every sip.

Episode 29: Legacy beyond timepieces with Max Büsser from MB&F

Karine speaks with Maximilian Busser, Owner & Creative Director of MB&F. They unpack his journey from established watch brands to the creation of MB&F as he shares insights on innovation, creativity, and the challenges of building a lasting legacy. Max also reflects on the pride he finds in his work creating high-end artisanal watches, the potential closure of his brand and the resulting changes in perspective that drives him to push the boundaries.

Episode 28: The art and business of ultra-luxury travel concierge services with Sienna Charles

Karine speaks with Jaclyn Sienna India, Founder and CEO of Sienna Charles to discuss the art of luxury travel and the concierge services for elite clients. They emphasise the importance of passion and soul in service, as well as the importance of creating memorable experiences for clients.

Episode 27: The next generation of art collecting with Arkive

Karine discusses the topic of reimagining art collecting with Tom McLeod, Founder & CEO of Arkive. They discuss how Arkive aims to revolutionise the way art and collectibles are displayed and experienced all over the world. With a focus on community, technology, and global accessibility, Arkive is redefining the art collecting experience for a new generation of art enthusiasts.

Episode 26: Luxury Aviation with The Jet Business and Oriens Aviation

Felicitas discusses the topic of private aviation with Steve Varsano, Founder and Owner at The Jet Business and Edwin Brenninkmeyer, Founder and Owner, at Oriens Aviation. They explore the evolution of private aviation, the art of jet ownership, enhancing business mobility, the future of electric vertical takeoff and landing (eVTOL) aircraft as well as the industry's commitment to sustainability.

Episode 25: Responsible Gold with Chopard and de Pury Pictet Turrettini & Cie

Felicitas discusses the topic of responsible gold with Pauline Evequoz, Head of Corporate Sustainability at Chopard and Frederic-Karim Dawance, Swiss Positive Gold Fund Manager at de Pury Pictet Turrettini & Cie. They dive into existing frameworks and traceability measures in gold mining to ensure brand supply chains are sourcing in sustainable, responsible and ethical ways. They also address the challenges faced by the industry and the steps being taken to address them.

Episode 24: Is use of neuroscience in luxury retail a trend to last? with Iris von Arnim and Deloitte's Neuroscience Institute

Valentin von Arnim, General Manager of Iris von Arnim a Germany-based luxury knitwear brand and Caroline Grauel, of Deloitte Neuroscience Institute join Karine Szegedi to discuss how to leverage neuroscience by measuring unconscious motivations and decision-making processes of customers engaging with luxury retail brands.

Episode 23: Greening watches and jewellery – collaborating for a tangible impact with Watch and Jewellery Initiative 2030

Karine Szegedi speaks to Iris Van Der Veken, Executive Director of the Watch and Jewellery Initiative 2030, an initiative set up by Cartier and Kering guided by the 10 principles of the United Nations Global Compact and 17 Sustainable Development Goals (SDGs) with the mission of accelerating positive impact on climate resilience, preservation of resources, and fostering inclusiveness in the luxury industry. They discuss ecosystems of collaboration, fair labour practices, the role of CEOs and regulatory frameworks that brands and companies can leverage to achieve targets and gain insights on their supply chain, procurement practices and governance.

Episode 22: Is Junk Kouture the new couture?

Karine Szegedi speaks Katie Brill, director of Partnerships and Communications at Junk Kouture, a fashion education platform for youth creative expression through a recycled fashion competition. They discuss fashion trends, sustainability, waste, circularity, couture’s next generation and the power of creativity to turn any material into a runway, red-carpet or ready-to-wear look.

Episode 21: Superyachts – Floating into the next level of hospitality with Marc-Henry Cruise Holdings LTD

Felicitas Morhart speaks to Samuel Chamberlain, Vice President of Business Development at Marc-Henry Cruise Holdings LTD and Joint Owner/Operator of Four Seasons Yachts. They discuss luxury hospitality’s new trend of brand experience extensions, specifically the new Four Seasons Yacht concept and the development of these hybrid superyachts, as well as high net-worth client behaviours and expectations of luxury hospitality and travel.

Episode 20: A virtual economy in Monaco’s metaverse with DWorld VR

Felicitas speaks with Manila Di Giovanni, Founder and CEO of DWorld VR about experiencing real life in the metaverse. They discuss how and why DWorld built the first ever virtual twin of Monaco and the world's first virtual economy which includes retail, tourism, real estate, yachting, events and hospitality.

Episode 19: Christie's and jewellery as the next big thing in luxury?

Karine speaks to Max Fawcett, Head of Jewellery at Christie’s in Geneva, the world’s most renowned global auction house. In this episode, they discuss live and online auctions, customer demographics and market trends as well as Christie’s portfolio of global services from art appraisals and art financing to international real estate and bespoke private sales.

Episode 18: Around the world with The Leading Hotels of the World's bespoke luxury hotels

Karine speaks with Shannon Knapp, CEO of The Leading Hotels of the World to discuss luxury travel and hotel trends, the power of hyperpersonalisation and digitisation and its effect on hospitality services, expectations for diverse client-experiences, as well as new areas for luxury hotel expansion based on consumer demand.

Episode 17: From tradition to innovation – luxury’s response to Generative AI with Deloitte's AI Institute

Karine speaks with Varvn Aryacetas, AI Strategy Leader, Deloitte UK and Fabien Lopez, Innovation Director, Deloitte Switzerland to discuss luxury’s response to Generative AI (GenAI). They discuss the disruption of emerging technologies, how it affects both customers and the brand, and highlight specific examples of how GenAI has already been adopted by global brands in the luxury industry.

Episode 16: Boutique-style department stores with Bongénie Grieder: dusty or dreamy?

Karine speaks with Paolo Pitton, Co-CEO Bongénie Grieder, part of the Brunschwig Group to discuss if boutique style departments stores are a thing of the past or if they have a bright future ahead. They discuss online versus online retail experiences, tradition versus innovation, family owned businesses, the importance of human connection, values, passion and purpose.

Episode 15: Shaking things up - how Chrono24 has disrupted the luxury watch industry

Karine speaks with Tim Stracke, co-CEO & Founder of luxury watch marketplace Chrono24 to gain a digital perspective of the luxury watch industry. They discuss the consumer behaviours in an online marketplace, authenticity of buyers and sellers, opportunities for pre-owned watches and global market trends.

Episode 14: Breaking down blockchain with Aura Blockchain Consortium

Karine speaks with Daniela Ott, General-Secretary of Aura Blockchain Consortium about how luxury brands worldwide are using blockchain solutions to provide supply chain transparency and traceability through RFID tags, NFTs and QR codes, and in turn increasing consumer trust in the luxury market.

Episode 13: Well versed in the metaverse with ZHAW

Felicitas speaks to Dr. Fabio Duma, Head of Luxury & Creative Industries at Zurich University of Applied Sciences about the business potential of NFTs, whether luxury brands are prepared for the metaverse and how this new reality will disrupt traditional brands.

Episode 12: Brand evolution with Bally

Nicolas Girotto, CEO of Bally, talks to Karine about transforming a brand steeped in tradition, both creatively and digitally, how Bally is redesigning retail strategy, responding to changing customer expectations and why ‘Made in Switzerland’ will always be part of Bally’s DNA.

Episode 11: Trailblazers in the watch industry with Hodinkee and BA111OD

Ben Clymer, Founder and Executive Chairman of HODINKEE and Thomas Baillod, Founder of BA111OD Watch Concept join Karine Szegedi to discuss how they are shaking up this traditional industry when it comes to retail models and product innovation, and the importance of cultivating a community.

Episode 10: The changing nature of luxury travel with Kempinski and Mantis Collection

In this episode, Karine is joined by Amanda Elder, Chief Commercial Officer of Kempinski Hotels and Paul Gardiner, CEO of Mantis Collection to discuss how luxury hospitality brands are adapting given the challenges posed by the pandemic, changing consumer demands and a greater focus on sustainability.

Episode 9: Making geek chic – the fusion of luxury and pop culture with University of Southern California

Felicitas speaks to Professor Rob Kozinets about why luxury brands associate themselves with popular culture icons from comic book characters to cult Netflix series. The two discuss why consumers look to these artistic, yet unlikely couplings, as a way to find meaning and purpose for their own values and identity.

Episode 8: Emerging trends and intergenerational views towards luxury in India with the Swiss Center for Luxury Research

In this episode, Dr. Michael Grampp heads southeast to India. He speaks to consumers from Baby Boomers to Generation Z to get their views on the meaning of luxury, the importance of a brand’s provenance and how sustainability influences consumer behaviour across generations. Felicitas joins Michael to provide her observation on the emerging trends and intergenerational insight.

Episode 7: The Deloitte Swiss Watch Industry Study 2021

In this episode, Michael Grampp interviews Karine Szegedi and Jules Boudrand, authors of the Deloitte Swiss Watch Industry Study, about some of this year’s key findings. From optimistic industry prospects and the pre-owned market professionalising to the influence of Chinese consumers and Millennials’ & Gen Z’s views about watches, the trio discusses how many players in the industry are adapting their business strategies to new realities.

Episode 6: Consumer trends in China and the definition of luxury with CEIBS

Felicitas speaks to Dr. Yajin Wang, Associate Professor of Marketing at the China Europe International Business School (CEIBS), about the differences between Eastern and Western consumer trends. They discuss why the traditional customer journey is obsolete, how brands can adapt to changing market dynamics in mainland China and why exclusivity is no longer the essence of luxury for Chinese consumers.

Episode 5: Pursuing a digital path – Richemont’s experience in China with Frank Vivier

In this episode Karine talks to Frank Vivier, Chief Transformation Officer at Richemont, about what luxury brands, and brands in general, can learn from the organisational agility of tech companies, including the use data and technologies. The two also discuss why the purchase of luxury goods is bound by emotion. Frank finally gives examples as to why the digital nation of China is an incubator for future of shopping trends.

Episode 4: Sustainability and innovation at Breitling with Georges Kern

Although luxury goods are built to last, the notions of consumption and sustainability can seem incompatible in the long run. In this episode, Georges Kern, CEO of the Swiss luxury watchmaker Breitling discusses his company’s sustainability journey, the role innovation plays and his own thoughts on a sustainable future.

Episode 3: Building and growing luxury brands: the example of Porsche

Build it and they will come is no longer a given for luxury brands given changing consumer behaviours and shifts towards more sustainable consumption. In this episode, Sebastian Ackermann, Brand Management and Marketing Strategy at Porsche, talks to Felicitas about the need for contemporary brand management and how Porsche is expanding their customer base through product innovation, a drive towards electrification and flexible ownership models.

Episode 2: Liquid luxury with King's Business School and Cass Business School

Felicitas takes us to London in this episode to interview Giana Eckhardt from King’s Business School and Fleura Bardhi from Cass Business School. Founders of the notion of “Liquid luxury” Giana and Fleura discuss what this more transient form of consumption means, the societal, cultural and market drivers of this concept, and the impact it has on traditional luxury products, brand loyalty and the democratisation of luxury.

Episode 1: The evolving nature of luxury with Luxury Tribune

This inaugural episode, hosted by Cristina D'Agostino, editor-in-chief of “Luxury Tribune” welcomes Karine Szegedi and Felicitas Morhart, the visionaries behind and future hosts of Luxury On Air. The trio discuss the inspiration behind the podcast, give a preview of the themes being covered in upcoming episodes and talk about the evolving nature of luxury.
 

Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte Switzerland or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte Switzerland and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. By listening to this podcast, you agree to release and hold harmless Deloitte Switzerland and the Swiss Center for Luxury Research from any and all claims that may arise as a result of listening to the podcast or acting on the information provided. Thank you for listening to the Luxury on Air podcast.