Deloitte named most valuable commercial services brand in 2020

On 22 January 2020, Brand Finance, a leading brand consultancy, named Deloitte the strongest and the most valuable "commercial services" brand in the world for a 2nd consecutive year; ranking ahead of all major professional services competitors.

Evolution of Brand Value in USDm (2015 – 2020)

The accolade is a testament to Deloitte’s strong performance and continued investment in building a more consistent and differentiated global brand. This includes the continued visibility and impact of Deloitte’s cross-border advertising campaign, a more strategically coordinated presence across social media channels, and a focus on Purpose-led initiatives like WorldClass.

Deloitte’s work to refresh its brand and further communicate its global narrative is a proven success - enabling us to better serve clients and society.