Deloitte named most valuable "commercial services" brand

On 22 January, Brand Finance, a leading brand consultancy, named Deloitte the most valuable "commercial services" brand in the world in its Brand Finance Global 500 2019 ranking.

Among the brands analyzed, Deloitte was listed as the 3^rd strongest brand overall and the most valuable brand in professional services, ranking ahead of its competitors in both categories. 

"It is a tremendous honor to be recognized by Brand Finance as the strongest and most valuable professional services brand," said Punit Renjen, Deloitte Global CEO. "Over the past few years, we took a disciplined approach to building a more consistent and differentiated global brand. Today, people recognize Deloitte as an organization that serves clients with distinction, upholds the public trust, takes care of our people, and gives back to our communities."

The accolade is a strong testament to Deloitte’s continued efforts to build a more cohesive, differentiated global brand, highlighting our depth and breadth as an organization. The brand value rankings are determined by measuring brand strength, then factoring in metrics including the importance of the brand to purchasing decisions and brand-specific present and future revenues. The brand impact of Deloitte has continued to increase, achieving excellence in all brand measurements.

Our work to refresh our brand and further communicate our global narrative has proven successful—enabling us to better serve our clients to meet the ongoing challenges posed by the Fourth Industrial Revolution, uphold the public trust, take care of our people, and empower our communities. 

"At Deloitte China, we embrace a high value, high touch, high tech talent strategy and a culture of courage, innovation, inclusion, wellbeing and integrity. We are committed to using our professional skills to help our clients, people and society succeed in the Industry 4.0 and digital era as we Think. Create. Do.” said by Patrick Tsang, Deloitte China CEO.