Insider analysis from Monitor Deloitte on new commercial models for China’s tier 2 market
Growth and margins are slowing or declining in the top tier market. Expanding into the geographically dispersed and fragmented Tier 2 market and serving the market cost effectively are top agenda for MNCs. Patient affordability in Tier 2 is improving, lowering the entry barrier for MNC products. By 2011, the Chinese government had provided 95% of the population with access to insurance. The strong economy has also elevated income levels across the nation.
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