Deloitte named the leader in Customer Strategy & Experience Consulting in the UK and Ireland by Kennedy

New York, NY, 17 June 2015 – Deloitte Touche Tohmatsu Limited (DTTL) is pleased to announce that Kennedy has named Deloitte the leader in Customer Strategy & Experience Consulting in the UK and Ireland in their recently released report entitled Customer Strategy and Experience Consulting in the UK & Ireland 2014.

The report lays out the opportunities and challenges for buyers and sellers of Customer Strategy & Experience Consulting related services in the UK and Ireland focusing on market trends, client spending forecasts, and the provider landscape, and includes profiles of select key firms. The report notes, “Demand for customer strategy and experience consulting services in the UK and Ireland (UKI) has increased markedly in recent years, as the advent of digital technologies has coincided with the relatively strong recovery of the British and Irish economies.”

More specifically Kennedy notes Deloitte “has invested heavily in its customer strategy consulting capabilities in recent years to become the leading provider in the UKI market from both a depth and breadth perspective. Deloitte stands out in particular for the deep capabilities it brings to the market in the core segments of customer strategy and customer experience through its Deloitte Monitor and Deloitte Digital groups, respectively.”

Additional findings

• “The business strategy experts from Monitor Deloitte, the innovation and design expertise from the Doblin team, and the data analytics and customer experience capabilities from Deloitte Digital all contribute to Deloitte’s leading position in customer strategy. By working in integrated, cross-functional teams, Deloitte can bring expertise from across the firm to bear on the client’s customer strategy.”
• “Deloitte has the depth and breadth of expertise to cut through the intrinsic complexity of channel management to create a consistent cross-channel experience for customers, while at the same time reducing the cost and complexity of managing those channels for the client. Deloitte understands the distinct challenges and requirements clients face in each of their customer channels, as well as how customers’ needs and expectations differ across channels. And it has the scale, the technological capability, and the delivery capacity to bring everything together to transform the client’s approach to channel management.”
• “Since establishing its Deloitte Digital practice, Deloitte has been the leading large multi-service consultancy in the user and customer experience design segment in the UKI market, especially on the digital side of the segment, where it effectively combines creative design talent with its analytical and technological capabilities. Deloitte is particularly strong in this segment in the retail, consumer packaged goods, insurance, and banking sectors.”

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