Crisis Management and Reputational Risk

As the saying goes: “Perception is reality”.

In today’s world how people think and feel about organisations is as valuable as the product or service they are selling.

An organisation’s reputation is one of its most important assets. It is earnt from good performance and progressive behaviour. Careful management of it is essential to ensure competitive advantage. 

Damage to its reputation can be very difficult to come back from. In recent years, we have seen organisations fail or suffer enormous financial losses, as a result of reputational losses or adverse perception.

So how can your organisation strategically manage issues that could shape its reputation and proactively manage this emerging risk?

Recognising the criticality of protecting reputation, Deloitte is excited to announce the launch of the Deloitte Center for Crisis Response.

The Centre has been established with a view to deploy the full breadth of Deloitte’s capabilities to help clients prepare for, respond to, and recover from crises, such as financial crimes, cyber-attacks, widespread speculation in the market etc.

The Center provides organizations with the tools, expertise, and support they need to help them emerge stronger from a crisis event—and prevent the next one.

The key services the Center offers focus on:

Readiness: Preparing for crises using advanced simulation, monitoring, strategy, testing, and planning techniques to anticipate existing, new, or previously unforeseen threats.

Response: Responding to crises effectively and in real-time to bring stability and preserve reputation and stakeholder value.

Recovery: Helping uncover and exploit opportunities to rebound from crises and emerge stronger than ever.