header image


Web3, Metaverse and Digital Finance

The of Web3 and the Metaverse is another major milestone in the evolution of the Internet, bringing countless new opportunities for users and businesses. Further, European Union foresees a massive potential in a decentralized economy, it has introduced a regulatory package for the financial sector, which aims to create a unified legislative framework involving crypto-assets. Deloitte experts will not only help you meet all these regulatory requirements, but also work with you to set an effective strategy and implement the chosen solutions tailored to your company's exact needs.

The European Union introduced the so-called Digital Finance Package, composed of finance and retail payment strategies, as well as two pieces of legislation – Digital Operation Resilience Act (DORA), Markets in Crypto Assets (MiCA) – followed by a pilot regime enabling market infrastructures to propose new and innovative Distributed Ledger Technology (DLT) solutions within a secured and regulated environment.

Contents of The EU Digital Finance Package

The package aims to set up harmonized, secured and innovative regulatory framework for crypto-assets issuance, distribution and servicing. It composes of two main parts:

Crypto assets will fit into the future financial ecosystem in the same manner the current market is issuing, distributing, registering and protecting financial instruments. This package is not solely a list of new regulatory requirements to tighten up this industry. It presents a unique opportunity to develop modern digital services and products in the financial industry.

Web3 and Metaverse in a nutshell

Web3, also known as the decentralized internet, refers to the use of blockchain technology to create a more democratic and open internet. This technology allows users to have greater control and ownership of their data, and it enables new applications and services to be built on decentralized networks. On Web3, your data lives on the blockchain. Whenever you decide to leave a platform, you can take your reputation with you and plugin it into another interface that more clearly aligns with your values. The rise of Web3 has led to the emergence of cryptocurrencies, Digital Collectibles, decentralized finance (DeFi), and decentralized applications (dApps), which all use blockchain technology in unique and innovative ways.

The Metaverse, on the other hand, is a vision of how the internet can become a fully immersive digital world. This concept involves the integration of the digital and physical worlds in a seamless and intuitive way, allowing people to interact with digital content and experiences in a more natural and intuitive way. 

How can companies take advantage of Web 3.0 and Metaverse?

First and foremost, the Metaverse and Web3 offer new and exciting ways for brands to engage with their customers and create unique and immersive experiences. The immersive nature of the Metaverse allows brands to create digital environments that are tailored to their specific products, services, and brand identity, allowing for a level of customization and personalization that is not possible in the physical world. A big advantage of Web3 for customers is also that they do not have to create multiple accounts to login across different platforms or loyalty programs as they can just login with their digital identity.

In addition, the decentralized nature of Web3 offers opportunities for brands to create new business models and revenue streams. For example, brands can use blockchain technology to create their own digital assets, such as Digital Collectibles, which can be used to represent an ownership of physical or digital goods. These assets can then be traded and sold in the open market, generating new sources of revenue for the brand.

Furthermore, Web3 and the Metaverse present space for brands to create more personalized and engaging customer experiences. For example, brands can use blockchain technology to create customer loyalty programs that reward customers with digital assets or other incentives for engaging with the brand. These programs can be tailored to the specific needs and preferences of individual customers, creating more personalized and rewarding experience. By leveraging futuristic technologies, brands can create new business models, generate new revenue streams, and offer more personalized and engaging customer experiences.

How can Deloitte help you?
  • Education about Web3, Digital Collectibles, Metaverse landscape, and use cases
  • Readiness assessment for EU Digital Finance Package regulation (MiCA, DORA, DLT) and subsequent services
  • Competitiveness analysis and industry benchmark of other traditional brands active in the Web3 and Metaverse space
  • Web3 and Metaverse strategy advisory
  • Implementation support

We work with professionals who have a deep knowledge of the Web3 and Metaverse landscape as well as experience from working with major global brands on their Web3 initiatives in industries like automotive or beauty. 

Contact us

Jakub Höll

Jakub Höll


Jakub leads the Operational Risk Team at the Risk Advisory department, Deloitte Czech Republic. He focuses on project management, agile and digital transformations of companies, data privacy and gover... More

Vilém Krejcar

Vilém Krejcar


Vilém is in the Trustworthy AI team at Risk Advisory. He has extensive knowledge in data analytics, modelling and prediction – both with conventional models and the latest trends in complex AI/ML algo... More