Business Chemistry®

Using science to improve the art of business relationships 

Expressly designed for use in a business context, Business Chemistry® can help you grasp where others are coming from, appreciate the value they bring, and determine what they need in order to excel. Based on extensive research and analytics, plus years of proven success in the field, the Business Chemistry framework provides a simple yet powerful way to identify meaningful differences between people's working styles. It is used by hundreds of thousands of professionals around the world to build stronger relationships, increase team performance, and create exceptional organizations.

Why Business Chemistry®?

Have you ever pondered what makes people click or clash? Why some groups excel and others fumble? How leaders can make or break team potential? Business Chemistry® can provide the answers. 

Our premium facilitated sessions can:

  • Determine your own Business Chemistry type
    Spend 10 minutes completing an online assessment to get a detailed report about your working style
  • Understand Others
    Learn how to identify the four Business Chemistry types to help you develop a hunch about other people’s working styles through observation
  • Explore your team
    Discover your team’s composition and unique characteristics
  • Adapt your style
    Explore ways to engage more effectively with individuals and your team
  • Put Chemistry to work
    We practice what we teach by creating fun and memorable experiences that engage participants through active learning

Our respose to COVID-19

The current circumstances brought up a new set of challenges for teams in the way they work and communicate with each other. Being aware of our individual and team working styles, is critical to creating teaming success and remaining resilient. To support teams on this task, we have developed a series of virtual Business Chemistry workshops. Virtual Workshops are delivered via a virtual collaboration tool, allowing teams to explore their working styles, and collaborate on building inclusive teaming strategies that set them up for success.

The Four Types

Deloitte developed the Business Chemistry® to help provide insights about individuals and teams based on observable traits and preferences. Business Chemistry reveals four scientifically based patterns of behavior. The four primary Business Chemistry types are:

The value of Business Chemistry is in using it to harness the diversity of styles within a team that bring unique strengths, perspectives, and distinct approaches to generating ideas, solving problems and making decisions. Business Chemistry provides essential tools that help to utilize the diversity of working styles within teams to increase collboration, effectiveness, and accomplish shared goals.


Business Chemistry - In the press


Business Chemistry - The book

Drawing upon extensive research and thousands of interactions with executives in the Deloitte Greenhouse, Kim Christfort and Suzanne Vickberg, show you how to create the kind of chemistry that fuels success by engaging with others on their own terms. They explore how to simultaneously meet the needs of distinct working styles in order to harness the power of diverse perspectives. And they share learnings from leaders and their teams across industries and all over the world who have put Business Chemistry to work for themselves. Now you can do the same.

A refreshing departure from the typical business read, Business Chemistry is full of colorful descriptions, evocative stories, intriguing data, and practical strategies. It offers concrete guidance on bringing out the best in people with varied strengths who excel in different contexts.

Whether your goal is to raise your own level of performance, enhance customer engagement, or become a more effective leader, this resource provides what you need to build empathy and stronger relationships, manage and motivate different types of people, and activate the power of diversity in order to lead teams to success.

Order the book

Listen in


Watch our video to find out how individual strenghts can come together to realize their full potential.