The most efficient financial reporting dashboard by means of Neuroscience


The most efficient financial reporting dashboard

Delivering valuable insights for a large consumer goods company to improve their financial reporting dashboard

Managers need to make decisions every day. The client wanted to ensure that these decisions are made based on facts by using different reporting dashboards. The Deloitte Neuroscience Institute investigated users’ information processing patterns to provide actionable recommendations on logical structuring and data visualization.

The business issue of our client

Decision makers need to process and incorporate various information from multiple tools into their decisions. The client faced the challenge to construct an intuitive and easy to understand dashboard that supports day-to-day business decisions. Together with the client, the Deloitte Neuroscience Institute evaluated reporting concepts to provide insights into advanced decision-making processes.

Our delivered value

The Deloitte Neuroscience Institute developed new design guiding principles based on typical navigation habits of users. These ensured that users’ attention is guided effectively and information density and distribution is optimized. As a result, frustration level of users was reduced and information finding process accelerated.

Our approach

The Deloitte Neuroscience Institute used eye tracking, stress level analysis (GSR) and brain activity data (EEG) to compare users’ navigation strategies and information processing while using the dashboards. Based on neuroscientific findings, the Deloitte Neuroscience Institute derived recommendations in the areas of dashboard design, navigation, logical structuring and visualization of information.

Explore more neuroscience use cases of the Deloitte Neuroscience Institute.