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The Deloitte Neuroscience Institute (DNI) combines expertise of neuroscientists, psychologists and Deloitte professionals to measure unconscious motivations and decision-making processes by applying scientific methods.
Improve usability and acceptance of software, websites and applications even before implementation by tracking real-time navigation, visual perception, attention levels and information recall
Enhance key message delivery and effectiveness of communication by monitoring emotional response to and engagement with specific elements of materials and decision-making processes – both in the lab and in the real environment
Optimize dashboard design to strike the balance between visual appeal and information depth by understanding how dashboard is navigated and which elements prove crucial for decision-making
Define customers’ willingness-to-pay and their perceived value for a product or service
Understand human motivation and needs in interactions, both with one another and with computers, to create personable and pleasant interactions and work environments
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