Deloitte advises BIRKENSTOCK on creation of strategic partnership with luxury investor L Catterton

A multidisciplinary Deloitte team led by Berlin-based corporate/M&A partner Dr. Julia Petersen has advised BIRKENSTOCK Group on the sale of a majority to L Catterton, the largest and most global consumer-focused private equity firm. The indirect shareholders of the BIRKENSTOCK Group, Christian and Alex Birkenstock, remain economically involved. Details of the agreement were not disclosed. The transaction is subject to approval by the relevant competition authorities.

The strategic partnership with U.S.-French investor L Catterton is the next step for the global lifestyle brand BIRKENSTOCK to continue to grow strongly in future markets such as China and India. In Europe and America, BIRKENSTOCK will further strengthen its leading market position by investing in its German sites and expanding production, logistics and distribution. In addition, further development of the direct-to-consumer business and expansion of the company's own e-commerce platforms are planned.

Deloitte advised Birkenstock GmbH & Co. KG during the preparation of the entry of an investor and the implementation of a bidding process up to the successful sale to the strategic partner L Catterton. Thanks to the interdisciplinary cooperation of Deloitte Legal's legal advisors with Deloitte experts from Tax and Financial Advisory and the comprehensive consumer goods industry expertise, all relevant aspects for this complex transaction were fully covered. Seamless cooperation with the teams of the US investment bank Goldman Sachs, which was engaged to find an investor, also contributed to the success of the transaction.

 
Advisors to BIRKENSTOCK Group:

Deloitte Legal: Dr. Julia Petersen (Partner, Corporate/M&A, Berlin, Lead), Christofer Mellert (Partner, Corporate/M&A, Düsseldorf, Co-Lead), Dr. Albrecht Kindler (Partner, Corporate/M&A, Düsseldorf, Co-Lead), Dr. Klaus Pilz (Counsel, Corporate/M&A, Berlin), Dr. Juliane Werther-Bontje (Counsel, Corporate/M&A Berlin), Dr. Moritz Erkel (Associate, Corporate/M&A, Berlin), Natalia Vost (Associate, Corporate/M&A, Berlin) Dr. Charlotte Sander (Partner, Employment Law, Hannover), Alexander Deja (Associate, Employment Law, Hannover), Felix Skala, LL.M. (Partner, Antitrust & Competition, Hamburg), Katharina Zickermann, LL.M. (Associate, Antitrust & Competition, Hamburg), Sebastian von Rueden (Partner, IT/IP, Düsseldorf), Sonja Baier (Associate, IT/IP Düsseldorf)

Deloitte Tax: Stefan Grube (Partner, MP Tax & Legal Deloitte Germany, Düsseldorf), Olga Metcher (Director, Düsseldorf), Ann-Pascale Horstmann (Consultant, Düsseldorf) Marc Puls (Senior Manager, Düsseldorf), Christian Dohmgans (Senior Manager, Düsseldorf)

Deloitte Financial Advisory: Karsten Hollasch (Partner, Sector Lead Consumer Industry Deloitte Germany, Düsseldorf) Roland Basler (Director, Düsseldorf), Carolin Kopyciok (Manager, Düsseldorf), Jaquelien Ursprung (Senior Manager, Düsseldorf); Felix Bauchrowitz (Manager) und Julian Opferkuch (Senior)

For USA: Gibbons P.C.: Terry Myers, Frank Cannone, Peter Flagel

Investmentbank:

Goldman Sachs