Deloitte Xmas Survey 2016

Deloitte Xmas Survey 2016

Deloitte Greece launches for the seventh consecutive year the local report of the Xmas Survey 2016 in which 9 European countries participated. 500 Greek consumers responded to the survey revealing their Christmas budget allocation, informing us how they use different purchase channels and also, identifying the main areas which retailers should address in order to improve shopping experience.

Some key findings from the report include:

• The Greek consumers expressing pessimism are increasing, 87% responded they are pessimistic about our country’s economy and only 24% expect their spending power to improve in 2016.
• Each Greek household intends to spend at Christmas 438 euros on average.
  
• The most preferred gift is food and drink whereas the most offered gifts are clothes and shoes.
• The Greek consumers prefer the Internet to find ideas but their favorite purchase channels are the physical stores.

To view the infographic please click here

Deloitte Xmas Survey 2015

Deloitte Greece launches for the sixth consecutive year the local report of the Xmas Survey 2015 in which 14 European countries participated. More than 500 Greek consumers responded to the survey revealing their Christmas budget allocation, informing us how they use different purchase channels and also, identifying the main areas which retailers should address in order to improve shopping experience.

Some key findings from the report include:

• The Greek consumers expressing pessimism are increasing, 82% responded they are pessimistic about our country’s economy and 12% expect their spending power to improve in 2016.
• 91% of Greek consumers use online shops without physical stores to search for products.
• The most desired gift is money by 57% of consumers in Greece whereas the most offered gift is books (56% of Greek consumers).
• Smartphones have already been used as a purchase channel by 40% of the Greek consumers.

To view the infographic please click here

Deloitte Greece launches for the fifth consecutive year the local report of the Xmas Survey 2014 in which 17 European countries participated. More than 600 Greek consumers responded to the survey revealing their Christmas budget allocation, informing us how they use different purchase channels and also, identifying the main areas which retailers should address in order to improve shopping experience.

Some key findings from the report include:

• The Greek consumers expressing optimism are increasing, 19% responded they are optimistic about our country’s economy and 16% expect their spending power to improve in 2015.
• 46% of Greek consumers use both stores and internet to search for products while 56% use both stores and internet to compare   products and prices.
• 61% of consumers in Greece buy gifts from stores whereas 39% from the internet.
• Smartphones will be used as a purchase channel by 59% of the Greek consumers in the future compared to 34% that has already used them.